All-Ireland tourism enterprises attend virtual showcase
Some 120 tourism enterprises from around the island of Ireland – including 35 from Northern Ireland – are joining Tourism Ireland virtually at Britain & Ireland Marketplace (BIM) today.
BIM is an annual, B2B workshop, organised by the European Tourism Association (ETOA) to showcase Britain and the island of Ireland.
This year’s online event will be attended by around 150 tour operators and travel buyers from around the world. It involves a series of pre-scheduled, one-to-one appointments – with the companies from Northern Ireland meeting with the international travel buyers.
The aim is to showcase Northern Ireland and the island of Ireland to these influential buyers, to position us well for when the time is right to welcome international visitors once again.
“We are really pleased to take part in BIM this year,” said David Boyce, Tourism Ireland head of Asia, Middle East and UK Inbound. “The format of virtual one-to-one appointments provides a good opportunity for our partners to showcase Northern Ireland to the important international travel buyers.
“Our message for those buyers is that, when the time is right, we will have everything ready to welcome international visitors back to our shores. We’re assuring our international travel trade partners that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”