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Tourism Ireland hosts Flavours20 virtual tourism event

Almost 100 tourism companies from around Northern Ireland and the island of Ireland have taken part in a virtual B2B tourism workshop, Flavours20, on November 4.

Flavours of Ireland is an annual event, organised by Tourism Ireland to grow its share of the valuable travel business delivered by UK inbound tour operators to the UK and Europe from all over the world.

This year, because of Covid-19, Flavours of Ireland took place as an online event for the first time ever – called Flavours20. Tourism Ireland facilitated, via an online system, a series of pre-scheduled appointments for the UK inbound tour operators (who are mostly based in London) to meet with the tourism companies from Northern Ireland and the island of Ireland.

The aim was to showcase the island of Ireland to these influential UK buyers, to position us well for 2021 – for when the time is right to welcome international visitors once again.

“Tourism Ireland is delighted that 100 tourism organisations from across the island of Ireland and so many of the leading UK inbound tour operators are taking the time to join us at our virtual Flavours20 workshop,” said Niall Gibbons, CEO of Tourism Ireland.

“Our message for the UK inbound buyers is that, when the time is right, we will have everything ready to welcome international visitors back to our shores. We’ll be assuring our international travel trade partners that tourism companies across Northern Ireland and the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

In advance of Flavours20, Tourism Ireland delivered a hamper full of delicious produce from around the island of Ireland to all the participating UK buyers. The hampers were packed with treats including Dart Mountain Cheese and Wee Crafty spread from Tamnagh Foods in the Sperrins, gin from the Boatyard Distillery in Enniskillen, Ditty’s Irish Oatcakes, Ballymaloe Relish, Hazel Mountain Chocolate, Guinness crisps and even some Waterford Crystal glasses.

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