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Local tourism enterprises attend virtual World Travel Market

Tourism Ireland’s virtual stand at World Travel Market Virtual.

Some 100 tourism companies from across Northern Ireland and the island of Ireland joined Tourism Ireland at World Travel Market Virtual this week.

World Travel Market, which kicked off on November 9, is traditionally the largest B2B event in the global travel and tourism calendar.

This year, because of Covid-19, World Travel Market will take place as an online event for the first time ever – called World Travel Market Virtual (WTM Virtual). Over three days, tourism companies from Northern Ireland joined Tourism Ireland on its virtual stand, meeting and doing business with key travel professionals from around the world.

The aim is to showcase the island of Ireland to these influential travel professionals, to position us well for 2021 – for when the time is right to welcome international visitors once again.

“As we approach the end of 2020 and what has been a devastating year for travel and tourism, World Travel Market has perhaps never been more important for us than it is this year,” said Niall Gibbons, CEO of Tourism Ireland.

“So, Tourism Ireland is delighted that a record number of tourism organisations from Northern Ireland and the island of Ireland are participating in WTM Virtual – all of us sharing the message with the international travel trade that, when the time is right, we will have everything ready to welcome overseas visitors back to our shores.

“We are assuring our international trade partners that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

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