Four Star Pizza launches vegan pizza
Celebrating the launch are Conor Fearon and Amy Jane McConville.
Irish pizza chain Four Star Pizza has announced the launch of a new pizza, marking its first foray into the growing vegan food category.
The pizza, simply called the New Vegan, is already proving a massive hit with customers – vegan or otherwise – and is made up from Four Star’s fresh dough, topped with oregano, basil, chopped fresh garlic, vegan cheese, onions, mixed peppers, pineapple and cauliflower bites.
The pizza is also sprinkled with a speciality vegetarian cheese, Mozzarisella, which contains coconut oil and brown rice.
Last year, Four Star Pizza sold almost five million pizza across its 61 stores (including 15 in Northern Ireland) and its new vegan offering comes on the back of an increased demand from customers for a healthy plant-based pizza.
“There is a definitely a growing global demand for plant-based food products across the board and we have certainly noticed this amongst our own customer base in Northern Ireland over the past year or so,” said Brian Clarke, director, Four Star Pizza.
“On the back of this demand from customers, we’ve been working for quite some time on creating the New Vegan pizza to make sure that we get it just right. It wasn’t easy and took a lot of hard work but it was crucially important for us to create a healthier pizza option for vegans, vegetarians and flexitarians without compromising on our renowned Four Star Pizza freshness and taste.
“I’m delighted to report that we have achieved our goal – which is reflected in the feedback we’ve received so far. We only launched the new pizza last month and it’s been really well received by our customers, so much so that it is currently in our top 10 most popular pizzas. It’s not just vegans that find our new pizza delicious, in fact I’m not a vegan myself but I love it.
“So, we’re pretty confident that the New Vegan will be a big hit and a popular choice on our menu, which we continue to develop in line with what our customers want and ask for.”
Four Star Pizza is renowned for its pizza dough which is freshly prepared by hand on site daily by passionate and expertly trained pizza chefs, using top quality locally sourced flour.
The first Four Star Pizza store in Ireland opened in Crumlin, Dublin, in 1986. Now the company employs more than 1,000 people on the island of Ireland. In Northern Ireland, the company opened its first store in Belfast in 1999.