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Carlsberg co-hosting virtual Christmas on-trade marketing event

Hospitality content creator Trunk and iconic beer brand Carlsberg will join forces on October 8 to host a free online event for the on-trade exploring festive content activations in the current climate.

The content creation specialist, which works with the likes of Carlsberg, Greene King and Marston’s, will be on hand to discuss how video, film, apps, games and interactive content could drive awareness, engagement and footfall during the busy Christmas period.

Its creative team and customer marketing manager for national on-trade at Carlsberg, Emily Grafton, will also explore how customer loyalty programmes and offers can be activated digitally to increase signs up and in-venue redemptions.

“Christmas requires something unique and original to capture the minds of the consumer,” said Nathan Broadbent, head of Creative Technology at Trunk. “Providing visual and interactive experiences such as film, or creative technology gives you a point of difference.

“It can also provide you with unrivalled customer insight and data. We want to work with industry leaders to help support businesses across the country and this is a great way for us to give first hand support and advice.”

Grafton said: “Brands will need creative activations that can drive sales and increase footfall at a time when people are apprehensive about leaving their homes. In these tough times, brands must support each other, and we hope an open forum where we can share best practice will help us all to navigate this Christmas which will be different to all previous years.”

Trunk will be on hand to offer creative, interactive solutions to attendees and will look to tackle the challenges that Carlsberg specifically are set to face in the coming months. They will explore potential solutions such as gamification, what it is, how it works and specifically how it can be applied to on-trade.

The joint webinar will take place on Thursday, October 8 at 11am. Follow the link to book your spot:

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