Italicus, the modern Italian aperitivo, joins Pernod Ricard’s portfolio
Acclaimed Italian spirits brand, Italicus Rosolio di Bergamotto, is thrilled to announce today its partnership with Pernod Ricard. High-quality, naturally-sourced ingredients create this uniquely-flavoured, bergamot-infused, award-winning aperitivo that has been delighting mixologists since 2016 and that is now set to grow at an even more dynamic rate.
Italicus was created by world-renowned mixologist and Italian spirits expert Giuseppe Gallo, who will be the active CEO in the brand’s ongoing development. In just three years since its launch, Italicus is now available in over 30 markets across the globe, and this new chapter with Pernod Ricard will further establish its global brand legacy as the aperitivo spirit of choice.
Italicus is one of the world’s most acclaimed modern aperitivo and was awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drinks International with over 50 gold medals and awards celebrating its exquisite liquid and striking bottle design.
Pernod Ricard has a dedicated portfolio of specialty brands, including Monkey 47 ultra-premium gin and Del Maguey mezcal, among others, which have compelling value propositions, highly-selective distribution platforms and promising growth potential in key markets such as the USA and UK. The two new partners share similar core attributes, such as passion, entrepreneurial spirit, and a wealth of expertise and experience, which create a winning formula for future expansion and growth worldwide of this premium spirit.
For Giuseppe Gallo, Founder & CEO of Italicus Rosolio di Bergamotto, “The brand has experienced success with both the on-trade and consumers since its launch, and it is now time to consolidate with this heavyweight strategic partner in order to accelerate our global distribution with USA and UK as top priority. We have an ambitious plan to build Italicus into one of the world’s most successful aperitivo brands.”
Gilles Bogaert, Chairman & Chief Executive Officer of Pernod Ricard EMEA-LatAm, adds, “Italicus has experienced a remarkable start, resonating with mixologists and consumers. We are thrilled to add Italicus to the Pernod Ricard portfolio and for the Group to help drive its future development.”