Diageo Ireland and Budweiser Brewing Group UK & I Announcement on Budweiser Beer
Diageo Ireland and Budweiser Brewing Group UK&I, a proud part of AB InBev, have enjoyed a fruitful and effective relationship in Ireland for many years during which time Diageo Ireland has brewed, marketed and distributed some of Budweiser Brewing Group’s beers, including Budweiser and Bud Light, on the island of Ireland.
Together the two companies have grown Budweiser into one of Ireland’s leading beer brands and have built the foundations for future success.
Over time the respective business priorities of Diageo Ireland and Budweiser Brewing Group have evolved and together we have made a mutual decision to end the relationship in Ireland when the current contract concludes on 30 June 2020.
From 1 July, the sale and distribution of Budweiser Brewing Group’s beers will move to C&C Group and until then, it is business as usual with Diageo Ireland continuing to brew, market and sell Budweiser and Bud Light in Ireland.
Speaking about the decision, Diageo Ireland Country Director Oliver Loomes said: “Budweiser Brewing Group and their team have been fantastic partners over the years and I am proud of the work we have done together to build Budweiser into one of the most successful beer brands in Ireland. We will of course continue to brew, market and distribute Budweiser until the end of June and wish the team at Budweiser Brewing Group the very best in the future as they forge ahead with their plans.”
Paula Lindenberg, President, Budweiser Brewing Group said: “We are proud of all that we have achieved together with Diageo and are looking forward to an exciting next chapter with C&C. As we look to the future, we’ll be working closely to ensure a smooth transition to our customers, and we are hugely grateful to Diageo for a positive working relationship over the years.”