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Down Royal Racecourse places safe bet on United Wines

Kirsten Evans; Emma Meehan, Down Royal chief executive; and Matthew Fitzpatrick, on trade key account manager at United Wines.

United Wines is on course for a good year, having partnered with Down Royal Racecourse as exclusive supplier of wines to its bars and restaurants.

The partnership is agreed just months after the drinks’ distributor announced a significant expansion to its wine portfolio with the addition of a number of popular wine labels.

“It’s great to start 2020 by announcing this new partnership,” said Matthew Fitzpatrick, on trade key account manager. “Our team at United Wines worked closely with Down Royal Chief Executive Emma Meehan and her team to develop an imaginative and comprehensive wine list that will appeal to regular race-goers and one-time visitors alike.

“The offering is broad and inclusive with something for every taste, pocket and need. For instance, the introduction of a range of PET 75cl bottles to the public bar means that customers can leave the area with the bottle without having them decanted.

“Entry wines such as Art Indomita appear on the list alongside Cigar Box and Coldridge Estate which have a faithful following amongst wine buffs.  The teams also worked together to create a Personal Selection category on the wine list that features such classics as Joseph Drouhin Chablis, The Chocolate Box and Pol Roger Vintage Rose 2009 for those who wish to celebrate in style.

“In addition to providing a range that meets Down Royal’s team’s requirements, United Wines is also in a position to provide top quality customer service,” continued Matthew. “As a local company with a full team on the ground we are able to respond to our customers’ requests efficiently and are on hand to have regular meetings to discuss how the wine list is performing and make recommendations.”

The Racecourse is home to 12 fixtures annually, each attracting capacity crowds with many honed to particular audiences. That, says Emma Meehan, chief executive of Down Royal Racecourse, was one of the appeals of partnering with United Wines.

“In addition to the key moments such as St. Patrick’s Day, the Summer Festival of Racing and of course the Boxing Day Meeting, we have other events throughout the year including the increasingly popular Student Race Day in May,” she said. “The broad range that United Wines put together for us is tailored to the visitors who come to the racecourse right across the year, providing a flexible offering that is appealing to all. In particular the ability to introduce 75cl PET bottles is a real advantage that we are confident will drive new sales.

“We’re very much looking forward to working with United Wines, meeting on a regular basis to discuss how we can continue to best meet the needs of all of our customers.”

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