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Local ambassadors drive golf tourism at USA convention

Leanne Rice from Tourism NI and Alison Metcalfe from Tourism Ireland are pictured alongside industry representatives from Ardglass Golf Club, Brogan’s Prestige Travel, Travel Ireland Golf, NI Golf Tours, Travel Ireland Golf, Royal County Down, Galgorm Spa & Golf Resort, Hastings Hotel Group, Glenara Elite Travel & Tours, Travel Ireland Golf, Portstewart Golf Club, Galgorm Spa & Golf Resort and Golflinks Hotel Portrush.

Tourism NI is participating in a leading golf convention in the USA accompanied by key local industry as part of the drive to grow the value of golf tourism in Northern Ireland.

Tourism NI, in conjunction with Tourism Ireland and Fáilte Ireland, joined forces to sell the island of Ireland as a premier golf destination at the PGA Merchandise Show in Orlando; one of the largest golf trade shows in the world. Following a major investment in the new Golf Ireland stand for 2020, 30 industry representatives were in attendance.

Twelve industry representatives from Northern Ireland, including Hastings Hotel Group, Royal County Down, Galgorm Spa & Golf Resort, Travel Ireland Golf, Brogan’s Prestige Travel, Glenara Elite Travel & Tours, Royal Portrush Golf Club, Northern Ireland Golf Tours, Ardglass Golf Club, The Golf PA, Golflinks Hotel Portrush and Portstewart Golf Club, have joined Tourism NI at the trade show to showcase the outstanding golf courses and exceptional quality and hospitality that local golf has to offer.

The PGA Merchandise Show provides local NI industry with a unique opportunity to interact face to face with thousands of golf professionals from across the world and enhance the legacy of golf. Every year, the convention attracts over 40,000 golf specialists and enthusiasts as well as leading global golf journalists and golf tour operators.

“This is a fantastic opportunity for industry representatives from Northern Ireland to showcase our superb golf and hospitality offering to the US market. Northern Ireland is experiencing unprecedented success and status as a golf destination following the success of hosting major events such as The 148th Open at Royal Portrush,” said Leanne Rice, golf marketing manager, Tourism NI. “Golf tourism revenue has grown by over 50% in the last five years and in 2019 alone we welcomed over 120,000 golf visitors, contributing over £45m to the local economy.

“This doesn’t include the Open which contributed £106m to the economy, with 237,750 spectators attending. The American golf market remains a priority for Tourism NI in 2020 and beyond and we will continue to promote our world-class golf offering and excellent hospitality which plays a vital role in attracting American golfers to visit Northern Ireland.”

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