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Hotel Hub: Maldron Hotel, Belfast International Airport

Amanda Connolly, sales and marketing manager, Brian Tracey, general manager, and Emma Connolly, meetings and events manager, Maldron Hotel Belfast International Airport, and Grainne Leathem, SM Aldergrove Airport Hotels

Growth in air passenger numbers at Belfast International Airport has benefited the hotel immensely, says GM Brian Tracey, with the hotel experiencing significant growth over the last two to three years.

The hotel has completed the third phase of a £2m refurbishment programme, which has extended to all standard bedrooms, the bar, restaurant and lobby and additional carpark spaces. Also included in the programme has been the addition of a Red Bean Roastery Coffee Dock and new meeting and event rooms.

Awards received by Maldron Hotel Belfast International Airport in the last year, meanwhile, have included City Budget Hotel of the Year, Hotel Team of the Year and Hotelier of the Year (Brian Tracey).

“We plan to roll out our celebration packages to include weddings, team events, black tie gala dinners and sports events,” said Tracey. “We also have a plan in place to refurbish our third-floor executive bedrooms.

“The accommodation providers in the local area are working closely with the council and attractions to enhance the visitor experience, and we are working on initiatives to extend the length of stay within the borough.” Abolishing Air Passenger Duty, as the Republic of Ireland has done, would be a big driving factor in boosting trade, says Tracey.

 

THESTATS

HOTEL OPENED: 1993

OWNERSHIP/REFURBISHMENT HISTORY: Owner SM Aldergrove Airport Hotel has invested £2m in the current refurbishment of the facilities at Maldron Hotel Belfast International Airport. When rebranded as a Maldron Hotel, it has gone from strength to strength. Dalata Hotel Group took over management of the hotel approximately six years ago. The Group currently has 43 hotels and is continuing to grow its portfolio.

EMPLOYEES: 50 people

ROOM NUMBERS: 104 standard and executive rooms

STAR RATING: 3

STYLE: Contemporary, warm, friendly

MARKET POSITIONING: Leisure/business/aircrew/tours

GUEST PROFILE: Varies depending on the time of year, servicing different demographics from the business traveller to leisure and retirees travelling abroad

USPs: Centrally located in the province to service all of Northern Ireland, it is 50 metres from Belfast International Airport, and anywhere in the world.

FOOD & BEVERAGE: Grain & Grill Bar and Restaurant and Red Bean Roastery Coffee Dock.

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