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Holidays are Coming for Designated Drivers

Cool FM presenter Melissa Riddell joins industry representatives to launch Coca-Cola’s Designated Driver campaign

Holidays are Coming for Designated Drivers

Pictured for the launch of the 2019 Coca-Cola Designated Driver campaign at the Titanic Hotel, Belfast are (back L-R) Dermot O’Donnell, Coca-Cola HBC, Janice Gault, Northern Ireland Hotels Federation, Alice O’Hare, Hospitality Ulster; Rosemary Leech, Inspector RPU, Police Service Northern Ireland, Kylie Dunlop, Coca-Cola HBC; Lynda Hurley, Head of Road Safety Promotion and Outreach; Department of Infrastructure and (front) Cool FM presenter Melissa Ridell

Holidays are Coming for Designated Drivers

Pictured for the launch of the 2019 Coca-Cola Designated Driver campaign at the Titanic Hotel, Belfast are Dermot O’Donnell, Coca-Cola HBC, Cool FM presenter Melissa Ridell, Adrian McNally, General Manager, Titanic Hotel Belfast

Cool FM presenter Melissa Riddell joined representatives from the PSNI, Department for Infrastructure, NI Hotels Federation and Hospitality Ulster at the Titanic Hotel, Belfast, to launch Coca-Cola’s 13th annual Designated Driver campaign.

Coca-Cola is encouraging people across Northern Ireland to take on the role of ‘designated driver’, staying sober on nights out to ensure loved ones and friends get home safely. Holidays are coming early for these unsung heroes, with two free soft drinks from the Coca-Cola HBC range available to designated drivers throughout the month of December.

This year, Coca-Cola, a brand so synonymous with Christmas, will also reward designated drivers by providing three allocated parking spots at Victoria Square Q-Park in Belfast.  Available each weekend in December, designated drivers simply need to present themselves to security hubs at the Q-Park station to benefit from parking free-of-charge when on a night out.

To spread the important message of road safety, influential broadcaster Melissa Riddell will also take on the role of designated driver throughout the season. Lucky party-goers can be in with a chance of a lift and a night out with Melissa by commenting on her Coca-Cola post using #HolidaysareComing. Melissa will announce the competition on her Instagram page @MelissaRiddell in the coming week!

Miles Karemacher, Coca-Cola HBC Ireland and Northern Ireland’s General Manager said: “At Coca-Cola HBC, we are passionate about playing a value-adding role in communities across the island. For 13 years, we have taken immense pride in supporting and celebrating designated drivers throughout the Christmas season, and this year will be no different.

“We want to ensure that designated drivers are rewarded for their selflessness by staying sober to ensure their friends and family can get home safely, and will offer two free soft drinks to these drivers at participating venues. We’re also proud to partner with Q-Park to further reward designated drivers with free parking in Belfast throughout December.”

In Northern Ireland, the campaign is supported by the PSNI, Department of Infrastructure, Hospitality Ulster and the NI Hotel Federation.

If you are a designated driver, avail of the two free soft drinks from the Coca-Cola HBC range by simply making yourself known to bar staff at participating venues. Drinks from the range include Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Deep RiverRock, Fruice and Appletiser.

For a full list of venues, visit www.coke.ie/designateddriver. Follow #HolidaysAreComing on social to be a part of the conversation. 

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