Roe & Co Irish Whiskey debuts at Tesco Taste Festival 2019
Pictured are the Diageo Tesco team - John Wilson, Ciara Carberry, Sara Rodgers and John Crawford, flanked by Roe & Co brand ambassadors Isadora Petinari and Stephanie Shen.
Roe & Co Irish Whiskey was the star of the show on Diageo’s stand at this year’s Tesco Taste Festival 2019 with visitors having the opportunity to sample Roe & Co served with tonic, ice and a slice of pink grapefruit.
Made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks, Roe & Co has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies.
John Crawford, Diageo NI Channel Manager, said: “Roe & Co Irish Whiskey is a fabulous premium blended Irish Whiskey offering a unique and versatile flavour profile which can be equally enjoyable in a cocktail, with a mixer or just on its own. It was great to have the Roe & Co brand ambassadors at Tesco Taste Festival 2019 to talk to people about the liquid and to give them the opportunity to sample it for themselves.”
The Roe & Co Irish Whiskey Distillery opened its doors on James’s Street in Dublin in June 2019. Inspired by one of the biggest names in Irish Whiskey in the 19th century, George Roe, the iconic Guinness Power Station has been regenerated into a new visitor experience and urban distillery.
Located in the heart of Dublin’s whiskey district, visitors are treated to one of the most immersive experiences in whiskey distilling. The 75-minute tour allows guests to observe the operational distillery, hear the hum of production, and witness the copper pot stills from an impressive elevated glass walkway. Tickets are on sale from ROEANDCOWHISKEY.COM.