Bar & Drinks news

New Belfast-based startup, BatchBuddy, will transform cocktail culture

Cocktail-lovers invited to support crowd-funding campaign

BatchBuddy, a new drinks industry concept which aims to make cocktail-making more accessible for both on-trade and at-home users, has launched a crowdfunding campaign to raise £10,000.

The novel start-up, which is founded by NI hospitality veterans, Damien Cole and John Ferguson, harnesses the power of batching – a technique used by expert mixologists which mixes large quantity ingredients all at once – to allow users, regardless of experience, to create perfect cocktails in record time without the hassle of complicated recipes or expensive equipment.

Focusing on the much-loved classic cocktails, such as the gin-based Bramble or the vodka-based Cosmopolitan, BatchBuddy kits come complete with a specially-created batching bottle to create a world-class serve. Customers simply follow the measurement lines on the batching bottle, adding their chosen spirit and other ingredients as detailed, before chilling their creation until it is cold enough to serve. Each batch takes less than 1 minute to prepare.

The crowd-funding campaign, which is now live on Kickstarter, has set a goal of £10,000 which will be used to officially bring BatchBuddy’s first kits to the market. Cocktail-lovers can invest any £25 to £500 in return for various rewards.

  • £25 donators will receive a classic cocktail making BatchBuddy bottle of their choice, pouring funnel and cocktail storage bag
  • £150 donators will receive a BatchBuddy ‘Mini Cocktail Bar in a Bag’ which consists of a BatchBuddy Cosmopolitan Bottle, a BatchBuddy Bramble Bottle, a BatchBuddy Long Island Iced Tea Bottle, citrus squeezer, three BatchBuddy cocktail storage bags, metal straws, metal cocktail garnish skewers and a luxury BatchBuddy insulated cocktail bag
  • £500 donators will receive a BatchBuddy ‘Mini Cocktail Bar in a Bag’ and receive a new BatchBuddy classic every time a new one is released for life

Co-founder of BatchBuddy, John Ferguson, said: “We all enjoy and appreciate the art of mixology, hence why cocktails continue to become more and more popular. However, cocktail-making is historically an expert craft taking years to perfect just one recipe.

“I’ve spent over 15 years in the industry as the owner of various venues and have always championed the power of batching. The technique has become more popular as cocktail popularity has peaked because it streamlines cocktail service so that customers don’t have to wait. We’ve taken the technique and made it consumer-friendly too.

“BatchBuddy aims to take the hassle out of cocktail-making for bars, restaurants and consumers to recreate their favourite drinks in record time at home without experience, fancy equipment or traditional recipes. The biggest benefits to our product are convenience, consistency and cost.

“Our current crowd-funding campaign will support BatchBuddy to transform cocktail culture, finally allowing everyone to create and enjoy cocktails at home and ensuring bars and restaurants can supply them without worrying about long customer queues, crazy costs or inconsistent quality.”

Over the coming months, BatchBuddy will launch its first three classic cocktail sets and aims to sell 1,000 units before the end of 2019. Early 2020 will see it introduce flavour classic cocktails to its offering.

To donate to BatchBuddy’s Kickstarter campaign visit https://www.kickstarter.com/projects/batchbuddy/cocktail-batching-kits-by-batchbuddy

To find out more about BatchBuddy, visit @batchbud on social media.

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