Sam Shephard behind the Juice Jar bar. Photo Credit: Christian Papenfus of Lignum Interiors.
Belfast resident Sam Shephard has opened a new juice bar, said to be the first of its kind in Northern Ireland, in the heart of the City Centre.
The Juice Jar, located beside The City Hall in the iconic Scottish Provident Building at 8-10 Wellington Place, is a juice bar/coffee shop hybrid serving fresh healthy juices, shakes, breakfast bowls, hot sandwiches and speciality coffee from local roasters, Root and Branch.
Shephard has recently returned from London and Australia, where he worked as chief of staff for London’s largest hedge fund, CQS. During his time away from home, he enjoyed the healthy but tasty options that cities like London, Melbourne and New York offer to commuters, tourists and shoppers.
Keen to replicate the success of juice bars around the world, he created The Juice Jar with the aim of bringing health and wellness to Belfast.
“I want to give people a menu that focuses on packing in the vitamins, caters to coffee lovers but also captures the urban, trendy, vibe of some of the bars in London,” said Shephard. “It’s an Ibiza chill style bar with a menu that focuses on freshly squeezed juice and healthy breakfast and lunch options.
“Our menu and location in the Scottish Provident Building is really different to anything that Belfast has on offer right now and we are really excited about creating a brand-new experience for the city.”
More than the average coffee shop or grab and go smoothie stall, the Juice Jar experience is akin to an Ibiza chill style cocktail bar with minimalist design, exposed brick and restored century old steel beams. Specialising in local, healthy, nutritious and extremely tasty products, it has over 30 different juices, smoothies and shakes to choose from. Shephard was heavily involved in the design and renovation of the store as well as the creation of the menu.
Nine jobs have been created through the new opening.