Heineken® kick-starts Rugby World Cup campaign
Heineken’s® relationship with World Rugby – one of the most recognisable and longest-standing partnerships in sport – dates back to 1995. As a Worldwide Partner for Rugby World Cup 2019 in Japan, HEINEKEN will continue its popular match traditions across the 12 venue tournament, such as the Heineken® Coin Toss and the Heineken® Back Stage Stadium Tour. The partnership plays an important role in supporting the brand’s global business growth objectives.
Emma Haughian, Brand Manager at United Wines who exclusively distribute the HEINEKEN® portfolio throughout NI, commented, “Sporting events such as the Rugby World Cup present a massive opportunity for retailers and bar owners to grow their beer and cider sales even further. As the lead beer sponsor for the tournament, Heineken® is naturally best placed to help them fulfil this goal.
“By creating excitement around the World Cup, as well as helping to promote it in both the On and Off Trade through experiential sampling campaigns, enter to win competitions and branded merchandising, we aim to give our customers all the tools they need to have a successful Rugby World Cup activation.”
For more details please contact your United Wines sales representative 02838 316555.