Gordon’s celebrates 250 years
Goswell Road Distillery
This September, the world’s favourite gin(i), Gordon’s, celebrates its 250th birthday. And what better present than delivering more value growth than any other gin and becoming the world’s most sold international gin during the past year.
Two bottles of Gordon’s Gin are sold every second, with its first high quality gin dating back to 1769. It was first distilled by founder Alexander Gordon in the ‘Old Tom’ copper still, which has been in use since the reign of King George V and continues to be used today.
Now the best-selling gin brand in 64 countries(ii), Gordon’s is setting standards for gin around the world. It uses the very best natural botanicals and 250 years of distilling experience to create the ‘ginniest’ gin through its combination of juniper, coriander seed, angelica and liquorice root. In fact, only 1 out of 10 hand-picked, air-dried junipers is deemed good enough to deliver the unique aroma and flavour character of Gordon’s.
Its award-winning taste has come out top in blind taste tests, winning 15 awards at the world’s best spirits competitions in last five years alone. Gordon’s was recently crowned the Supreme Brand Champion and Gin Brand Champion at The Spirit Business awards in July 2019.
With three million serves sold across the globe every day, Gordon’s has since pioneered new flavour profiles and extended into innovations. The highly successful Premium Pink Distilled Gin, inspired by an original recipe from 1880, has been a global hit amongst both drinkers and industry experts, with one million cases sold in the first two years, a Product of the Year award(iii) and Top Launch of the Year accolade(iv).
Gordon’s has also responded to the desire for low to no-alcohol options with its Gordon’s Ultra Low Gin & Tonic with A Hint Of Grapefruit & Hint Of Lime, which saw the product recognised for Product Innovation of the Year 2018(v). Infused with the iconic Gordon’s London’s Dry Gin botanicals and perfectly blended with the subtle garnish of a twist of citrus, Gordon’s Ultra Low is available ready to drink and bursting with flavour, with less than 0.5% ABV and 68 calories per serve.
Global head of Gordon’s, Mark Jarman, remarked: “Looking back, it’s amazing to think Gordon’s has spent 250 years spreading its passion for gin and tonic. Through that time, we have shown and continue to show a relentless dedication to making award-winning gin, pioneering innovation and creative marketing that is all about making gin enjoyable and accessible for all.
“Gin is the fastest growing spirit category in the world, and it’s a proud moment that in the context of a vibrant and competitive category, Gordon’s has experienced its best year ever delivering more value than any other gin and taking the top spot for value as well as international volumei.
“Whilst we are 250 years old, the optimism and energy we have for a bright future for Gordon’s and the category as a whole definitely makes us feel 250 years young.”
For more information, visit www.gordonsgin.com.
(i) IWSR 2018 data: most sold gin by volume in 64 markets and by value in 47
(ii) IWSR 2018 volume data
(iii) In Great Britain, Gordon’s Pink was voted ‘Product of the Year’ for the Alcohol category, in a Kantar TNS survey of 10,637 people
(iv) The Grocer’s ‘Top Launch of the Year’ in the Alcohol: Spirits category
(v) The Grocer