From left, Michele Shirlow, Food NI; Joris Minne, Jcomms; and Aine Kearney of Tourism NI.
Tourism NI recently held a series of workshops across Northern Ireland to inform the tourism industry about an eight-week Taste the Island showcase of food and drink set to run from September to November. The initiative is part of a three-year commitment to be delivered in partnership with Tourism Ireland and Failte Ireland.
The eight-week programme will build on the success of Year of Food & Drink 2016, as well as Northern Ireland’s recent recognition as Best Food Destination through the International Travel and Tourism Awards.
The all-island celebration will provide domestic and international visitors with compelling reasons to visit Northern Ireland through the promotion of food festivals and events, high quality local produce and authentic food and drink experiences.
“As part of the visitor experience, food and drink presents an opportunity to drive economic growth, which in turn supports our strategic ambition to develop both the seasonal and regional extension of tourism,” said Aine Kearney, director of Business Support & Events, Tourism NI. “There is a remarkable energy across the tourism sector in Northern Ireland and this initiative is the perfect way to celebrate the quality, innovation, creativity and entrepreneurship within our food and drink industry.
“We encourage those working in the food and drink industry in Northern Ireland to get behind the initiative and use the platform as a way to motivate both international visitors and locals alike to enjoy the high quality produce available here.”
For more information, visit: https://tourismni.com/Grow-Your-Business/food-tourism/taste-the-island/