Hotel Hub: Ramada by Wyndham Belfast
A large-scale rebrand and refurbishment of the Talbot Street hotel has been completed this year, marking its transition from a Ramada Encore to the Ramada by Wyndham brand.
The rebrand follows its naming as Best Ramada Encore in competition with all other Encore hotels within the Wyndham brand’s portfolio following outstanding ratings from travellers and guests.
“This was incredibly positive for the team, and the stand-out mentions for staff friendliness and service validated our internal focus on making every guest feel valued,” says Marc McCrae, general manager.
Investment is set to continue throughout 2019. “We look forward to commencing further refurbishment work to the hotel’s public areas later this year,” says McCrae. “We are also incredibly focused on managing demand generation into our hotel in the digital space. A new website has been created for the hotel and this in turn will help us attract international audiences via our digital marketing programme.
“The Wyndham brand itself is also incredibly popular in the US and, as such, we hope to harness the power of Wyndham as a brand name when targeting international travellers to the city.
“In a wider sense, we know that the tourism industry in Northern Ireland is really strong and, thanks to the recent six-figure investment and renewed brand, we hope to capitalise on the city’s success. “In 2018, Belfast attracted five million visitors and we don’t see that slowing down, thanks to factors like Visit Belfast’s efforts to attract conferences and events, plus the boost in screen tourism as a result of Game of Thrones.”
HOTEL OPENED: April 6, 2009
OWNERSHIP/REFURBISHMENT HISTORY: Ramada by Wyndham Belfast was opened as Ramada Encore Belfast in 2009 by owner Ducales Capital in conjunction with RBH. Over the course of the past decade, the hotel has undergone a number of ‘soft’ refurbishments to keep things fresh for guests – culminating in the recent rebrand to Ramada by Wyndham Belfast and a six-figure refurbishment programme.
EMPLOYEES: 65 full-time
ROOM NUMBERS: 150 standard (including 10 accessible) and 15 executive rooms.
STAR RATING: 3
STYLE: For the recent rebrand, the designer wanted to create a calming atmosphere, with a balance of complementary colours throughout the bedrooms. The colour scheme includes neutral mid-grey walls and charcoal greys flecked in the carpets to create warmth which are balanced with crisp, white bed linen and warm timber casegoods for a softness. The overall feel for guests, we hope, is restful and balanced.
MARKET POSITIONING: Contemporary 3-star hotel in an excellent location, which emphasises quality, value and friendly staff.
GUEST PROFILE: Thanks to its location, the hotel caters for a wide demographic, from solo business travellers and large conference delegations to families, couples and smaller groups of younger leisure travellers; it really does cater for all visitor profiles.
USPs: Its location sets us apart from competitors in the local area, within the heart of the Cathedral Quarter. The hub of the city is literally on its doorstep, with fantastic restaurants, bars, nightlife, arts and culture within immediate reach. The ICC, Titanic and the SSE are all a short walk away.
FOOD & BEVERAGE: SQ Bar and Grill, the hotel’s dedicated on-site restaurant serves breakfast, lunch and dinner in a relaxed and modern setting. The grill menu features a range of dishes showcasing local produce, alongside accompanying spirits and cocktails, and a dedicated children’s menu. The restaurant’s new summer menu is being finalised, for launch this month.