Is it Summer yet?!
by Nina Doyle, cider brand manager, United Wines
Nina Doyle, cider brand manager, United Wines
Imagine yourself sitting in your local beer garden, sun splitting the trees, laughing with friends and sipping a cold refreshing glass of cider. How amazing does that sound, especially in this dull weather? Well that dream isn’t too far away as, believe it or not, summer is only around the corner.
Whether you love the sweet taste of apples or a flavoured cider, we’ve got all bases covered.
Towards the end of 2016, we were getting requests from customers who had visited RoI and tasted Orchard Thieves Cider. They (of course) absolutely loved it but couldn’t get it in the North. So, in 2017, we gave the public what they wanted and officially brought Orchard Thieves to the NI market. Since launch, it has been a huge success and, if you’ve ever tasted it, you’ll know why. The crisp apple taste of Orchard Thieves is undoubtedly its unique selling point. It delivers a refreshingly smooth drinking experience that can be enjoyed from the first sip. With Orchard Thieves, we also like to have a bit of fun, from Thieving the Apple, Tortured Thieves (at Halloween), Mulled Cider (at Christmas) and Thieving back the Hour in the on trade, to Thieve a Glass and fun samplings within the off trade. The brand just strikes a cord with our 18-25-year-old drinkers who can’t seem to get enough of it. For those of us who are over 25 (myself included) try using Orchard Thieves to marinate your pork fillet on the BBQ this summer. Sip a wee Orchard Thieves with the pork and see how the flavour intensifies.
Then for the flavoured cider lovers, we have Old Mout, which began over 65 years ago and comes from the other cider the world (see what we did there, it comes from New Zealand). You may not have heard too much about Old Mout but within the next few months you certainly will. In the UK, it is the fastest growing premium flavoured cider already overtaking its leading competitors in convenience. We Northern Irish love sweet things and flavour trends show that exotic fruits are growing phenomenally fast. This has been driven by Old Mout with a delicious line up of flavours: Passionfruit & Apple, Kiwi & Lime, Strawberry & Pomegranate and Berries & Cherries.
We all know the growth in health consciousness, particularly among Millennials is increasing by the day, so it’s great news that Old Mout have reduced the sugar levels in their recipe but still maintain those award-winning flavours. There is also a Berries & Cherries alcohol-free varietal ticking the box for the ever growing low and no sector. I feel very excited about this brand and for one cannot wait to be sipping it over ice this weekend; of course I’ll just have to imagine I’m sitting in a sun filled beer garden for the moment.
If you would like to stock Orchard Thieves and/or Old Mout, please speak with your United Wines Account Manager or call 02838316555.