From left, Andrew Maxwell, Jim Conlon and Zoe Watson of the Clover Group.
Clover, a new business group recently relaunching the former Basement bar as Margot, is investing £1m and creating 40 jobs to regenerate landmark Belfast bar The Fountain.
The investment in The Fountain complements other planned developments in the vicinity, including plans submitted for a new 174-bedroom hotel and Grade A office space scheme on the site of the Norwich Union building.
Adjacent to the new Primark building, the bar is on the corner of Fountain Lane connecting directly with Royal Avenue and is to be reinvented as a vibrant traditional venue with bright open spaces, welcoming shoppers, lunchtime and night life trade.
Clover plans to make the bar an integral part of exciting Belfast events such as culture night and St Patrick’s Day by submitting a planning application for a street trading license for the venue.
Award-winning interior designer O’Donnell O’Neill is working with Clover Group on the proposed refurbishment of The Fountain.
“Our approach is to design a user friendly and comfortable City Centre Pub that has an established feel and an inherent charm and character,” said Graham O’Donnell, creative director. “The new Fountain will be bigger with improved facilities and will appeal to all.”
Andrew Maxwell, director of Clover, said: “The Fountain is an established bar with enormous potential in a bustling and piquant part of our City, ideally located for shoppers, commuters and those looking to enjoy a night out. We want to enhance the outstanding features of the bar and its location, maintaining its traditional integrity for existing and new customers alike.”