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Guestline announces new 17 property deal with thekeycollections

Guestline, the global leader in hotel cloud property management systems, distribution and digital marketing technologies, has announced a new deal which sees the roll out of the brand’s award winning Rezlynx PMS to thekeycollections, a unique set of hotels, apartments and guesthouses, each with its own distinctive character, in Dublin and London. The deal includes 17 properties with  further sites set for roll out later this year, boosting Guestline’s domination of the Irish and international PMS market.

Christopher Kenny, Group Marketing Director, Thekeycollections, talks about the need to futureproof their business and the importance of forecasting for unpredictable market changes: “With the many challenges currently facing our industry today, Brexit looming affecting exchange rates and customer sentiment, plus VAT hikes, increase in the number of hotel openings and room numbers across the country etc, we as a business can’t afford to sit back and accept the ever-changing market conditions. We decided to seek a more intelligent way to run operations, on the ground, in the heart of our properties. We needed a technology system that allowed us to be agile, flexible and dynamic, one that could give us the tools we needed to have that ‘edge’ over our competitors. Guestline opened our eyes to what was out there in terms of technology and we are delighted to be introducing the Rezlynx PMS system across our properties. With a two-way channel integration system, automated processes and an open API with some of our existing partners, we are already experiencing a tremendous shift in how we perform tasks, saving hugely on time, labour and the decision-making process. It also allows us to collate and action reports in real time, offers live availability, gives us more control in-house, taking huge pressures of staff and management and allows us to offer the best rates, and guest experience to our customers. It’s important to continually invest in the business, to futureproof our operations and we look forward to this next chapter working closely together with Guestline.”

It’s been 18 months since Guestline entered the Irish market and they are now delivering the brand’s market leading Rezlynx PMS (property management system) to over 80 properties across the country – that’s 5,920 rooms and 190,743 online bookings generated. With a head office in Dublin City Centre and lead by Country manager and Irish hospitality expert, Clio O’Gara, Guestline is celebrating the implementation of their award winning Rezlynx PMS to well-known Irish properties including Knightsbrook Hotel, Breaffy House Hotel, Gleneagle Hotel, Green Isle Hotel, Claregalway Hotel, Sheen Falls Country Club, Virginia Park Lodge, Beresford Hotel and No7, Loughview Leisure Group and Belfast’s Tara Lodge to name a few. By introducing Guestline to their properties, these hoteliers now have the freedom to tailor the experiences that work for their guests and allow them to stand out in an increasingly crowded accommodation marketplace.

Clio says: “In light of the uncertainty around Brexit and a hard dip in sentiment within the industry, Guestline are performing well above projected expectations since our entry into Ireland and the investment in our team and new opportunities to support our clients has been extensive. With the success of our proven return on investment (ROI) calculator, we are delighted with the overwhelming response from hoteliers who are rapidly adapting to our integrated systems and are already expressing a positive boost in operations, staff efficiencies, time saving techniques and the overall guest experience. 2019 is set to be a big year for us as we grow our client base and enable hoteliers to take advantage of the rise in occupancy and room rates and work harder together with our partners to ensure we are bringing the best possible solutions to our clients.”

New data released by Guestline reports that the company is thriving on an international level, currently growing revenues across 25 countries. In 2018, the company signed up over 350 new hotels, representing 27,000 rooms, to their cloud based and award-winning property management and distribution software. Guestline are also currently processing 3 Billion GBP a year in revenue for their customers and have facilitated 6.3 Million bookings for their clients each year.


  • Over 80 properties (5,920 rooms) acquired in Ireland (ROI and NI) in 18 months
  • 190,743 online bookings processed
  • Average 2-hour time saved per day per property
  • Projected 50 new property signings by end 2019


  • 3 Billion GBP in revenue processed for their customers every year
  • Guestline expands adding 27,000 rooms from new hotels in 2018
  • Every six[1] working hours a new client signs on with Guestline
  • Over 350 new hotels acquired in 2018
  • New offices opened in Holland, Germany and Ireland (as above)

[1] Formulated by the figure of hotels won YOY (2017-2018) by number of working days in the year

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