Tourism Ireland announces Global Greening line-up for St Patrick’s Day 2019
Tourism Ireland’s Global Greening sees exciting new additions for 2019 like Victoria Falls, The Eden Project in Cornwall, York’s medieval City Walls and The Cotton Tree in Sierra Leone
Joan O’Shaughnessy, Chairman of Tourism Ireland; and Niall Gibbons, CEO of Tourism Ireland, pictured at the launch of Tourism Ireland’s Global Greening 2019 initiative today
Nation Towers in Abu Dhabi will join Tourism Ireland’s Global Greening initiative for the first time in 2019, to celebrate the island of Ireland and St Patrick.
The Eden Project in Cornwall will join Tourism Ireland’s Global Greening initiative for the first time in 2019, to celebrate the island of Ireland and St Patrick.
The historic Cutty Sark sailing ship in Greenwich will join Tourism Ireland’s Global Greening initiative for the first time in 2019, to celebrate the island of Ireland and St Patrick.
Victoria Falls, York’s medieval City Walls, the Eden Project in Cornwall, a leopard statue called ‘Chiu’ in Nairobi, Nation Towers in Abu Dhabi, the Château de Beaulieu on the banks of the Loire, the Atakule Tower in Ankara and the Shizuoka Stadium ECOPA in Japan, where Ireland will play Japan in the Rugby World Cup in September, will join Tourism Ireland’s Global Greening initiative for the first time in 2019.
Pari Roller – the world’s biggest rollerskating event, which takes place every Friday night in Paris – is also set to go green! Hundreds of rollerskaters gliding through the streets of the French capital will stop at the Palais de Chaillot, where they’ll carry bright green glow sticks to celebrate our national day.
Tourism Ireland today announced details of some of the famous attractions and sites around the world which will go green to mark St Patrick’s Day this year, continuing the organisation’s first-half promotional drive to build on the success of 2018 and grow overseas tourism to the island of Ireland again in 2019.
To mark the 10th year of Global Greening and to celebrate this unique global campaign, Tourism Ireland is launching a new book, called Ireland’s Greening of the World. It tells the story of Tourism Ireland’s Global Greening since it began in 2010 and how it has since captured the imagination of people everywhere.
Other new sites and buildings taking part in Tourism Ireland’s Global Greening 2019 include: The Cotton Tree in Freetown, Sierra Leone – where freed slaves gathered on their return to Africa after the abolition of slavery; the historic Cutty Sark sailing ship in Greenwich; the Beatus Rhenanus bridge over the Rhine – a symbolic bridge between France and Germany which links the city of Strasbourg and the town of Kehl; and ‘Niki’, a Cathay Pacific DC-3 airplane on display in the Cathay Pacific headquarters in Hong Kong.
These new sites will join some ‘old favourites’ which have gone green in previous years – including the Colosseum, the Leaning Tower of Pisa, Niagara Falls, the ‘Welcome’ sign in Las Vegas, Sleeping Beauty castle at Disneyland Paris, the Sydney Opera House, Burj al Arab, Christ the Redeemer statue, the London Eye and many others.
Niall Gibbons, CEO of Tourism Ireland, said: “This is the 10th year of Tourism Ireland’s Global Greening initiative and each year I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St Patrick’s celebrations. The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people and the Diaspora. I would particularly like to thank the Department of Foreign Affairs and Trade for the great support we receive from the Irish embassy network. The eagerness of cities and countries everywhere to take part underlines the strength of the deep connection that people all over the world feel to Ireland. More than 70 million people around the world claim links to the island of Ireland and St Patrick’s Day is a truly unique opportunity to reconnect them with their heritage.
“People across the world instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight – from Sydney to Singapore and from Rome to Rio de Janeiro. Our St Patrick’s programme will span Great Britain, Mainland Europe, North America, Australia, as well as emerging tourism markets such as China and the UAE. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost at this time of year for our overall tourism marketing drive for 2019.”
Tourism Ireland will exploit the profile of St Patrick’s Day with international media – sending images, video footage and news about Ireland to news desks around the world, as well as to its database of more than 20,000 influential travel and lifestyle media contacts.