Diageo brings a taste of ‘Rockshore’ to Tesco Taste Festival 2018
The Diageo team at the Tesco Taste Festival 2018 (l-r) John Wilson, Sara Rodgers, John Crawford and Ciara Carberry. ©Press Eye/Darren Kidd
Exciting new Irish lager ‘Rockshore’ was the star of the show on Diageo’s stand at this year’s Tesco Taste Festival 2018.
From the brewers at St. James’s Gate, Rockshore is a light and refreshing tasting lager. Visitors to the event had the chance to sample Rockshore Irish lager for themselves in both draught and bottle formats.
With an ABV of 4% and 106 calories per bottle, Rockshore was launched in February 2018 in pubs, bars, restaurants, off-licenses, supermarkets and convenience stores throughout the country.
Speaking at the Diageo stand at the Tesco Taste Festival, John Crawford, Diageo NI Channel Manager, said:
“People are increasingly looking for choice, particularly among beers and lagers offering a refreshing and light taste. Brewed using only four quality ingredients, Rockshore is the best light tasting lager our brewers have ever created and we’re delighted to give people the opportunity to try it at Tesco Taste Festival 2018.”