Carl ‘tuk’ to the streets for Harp’s new look
Boxing hero Carl Frampton rolled into Belfast city centre in Harp’s eye-catching ‘Wee Wheels’ Tuk Tuk to celebrate the launch of the lager’s class new look. Fresh from his recent victory at Windsor Park, Frampton posed for selfies and chatted happily to fans before offering a taste of Harp to passers-by.
Harp’s new look is being rolled out in pubs, clubs and off-licences across NI this month. The re-brand is being supported with new TV adverts as well as Out of Home, PR, social and digital activations.
Carl Frampton said: “I’ve been having a great time travelling around in Harp’s Wee Wheels – getting out onto the streets and visiting local pubs to thank everybody for their support. I’ve poured a few pints here and there so everybody knows that while Harp has got a smart new look, it’s still got the same class taste.”
Harp brand manager Jeanette Levis added: “We believe Harp’s contemporary and vibrant new look – which is inspired by the first ever Harp bottle – will really appeal to current fans of the brand and equally to new consumers too. It’s super that Carl’s on board to help us launch and we hope the people of NI love the new look as much as we do.”