Molson Coors continues to reward Consumers
Pictured are, from left, Stephen Elliot, Bar Manager of the Deerstalker Bar at Golflinks Hotel in Portrush, Leanne Leckey, Customer Activation Manager for Molson Coors N.I., Charlie Duckett, proud winner of the Coors Light Trip to Colorado, and Kathy Jordan, Account Manager for Walker Communications.
Charlie Duckett pictured during her trip to Colorado, visiting the Mile High Stadium to watch the Denver Broncos
Molson Coors has created success with Business Builders over the years, rewarding consumer loyalty and strengthening their ever-expanding portfolio, including the Coors Light brand. Their recent Business Builder sent the main prize winner and someone of their choice, flying across to Denver in Colorado, Home of the Rockies!
Charlie who won the Trip to Colorado for two people, took a sip of the ‘World’s Most Refreshing Beer’ which enabled her to reveal a square on the peel and reveal board. She uncovered the Colorado square on the winning board in the Deerstalker Bar & Bistro, which is part of the Golflinks Hotel in Portrush.
Leanne Leckey, Customer Activation Manager for Molson Coors N.I. explained that, “Business Builders, such as this one, are a great way of connecting, interacting and rewarding consumers, both loyal and new to the brand.” Consumers have helped position Coors Light Packaged as the #1 in the On Trade. In addition to this position, Coors Light bottles are the fastest selling in the N.I On Trade. *
*(Nielsen NI On Trade, Value ROS, MAT to November 2017)