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Local cider the apple of judges’ eyes at Belfast Beer and Cider Festival

Tempted Cider awarded ‘Champion Cider’ by CAMRA NI

Armagh-based craft cider brand, Tempted Cider has added to its trophy case, having been crowned ‘Champion Cider’ at this year’s Beer and Cider Festival. This year marked the 18th instalment of the festival from CAMRA NI – an organisation established in 1981 to promote and improve the awareness and availability of both ale and cider throughout Northern Ireland. In 2017, its role proved as relevant as ever with 3,000 consumers attending the three-day festival at Belfast’s Ulster Hall.

The ‘Champion Cider’ title was judged by selected attending consumers with Tempted Cider awarded for its aroma, appearance, drinkability, aftertaste and overall impression. Other local brands commended in the category include Mac Ivors Cider and Toby’s Cider of Co. Armagh, and Kilmegan Cider of Co. Down.

Inspired by founder Davy Uprichard’s childhood memories making wine as a hobby with his father, Tempted Cider was established in 2009. Davy, a horticulturist by trade, set up a small cidery at the family home and began pressing apples. This humble hobby kick-started a mission to make the world’s most-loved and enjoyed craft cider and now, Tempted Cider is the most-awarded cider in Ireland with five styles in its full range and Davy’s passion for celebrating and sharing local apples poured into every, single drop.

Commenting on the win, founder of Tempted Cider, Davy Uprichard said: “Craft cider-making is a promising, passionate local industry. To be recognised by the public as ‘Champion Cider’ amongst some fantastic local brands is as rewarding as it is motivating, particularly as we begin to look to international markets in hopes of replicating Tempted Cider’s domestic success overseas.

“Each Tempted Cider style has its own distinct blend and flavour, but each begins with provenance. In Tempted’s case, the beginning of our cider is the Orchard County of Armagh, an area of Protected Geographical Indication status by the EU for its sharp and clean Bramley apples. It’s vital that we continue to deliver the quality and taste that Tempted Cider drinkers now know and love so every care is taken to select only the finest hand-picked apples – only the best apples get to be in a bottle of Tempted.”

Beer and Cider Festival Organiser, Stephen Dick commented: “The aim of CAMRA NI and the Beer and Cider Festival is to support the ambition of beer and cider makers by showcasing both local produce and local technique. The work of the Irish craft cider community is gaining recognition with the category growing steadily in popularity.

“The perfect example of passion and knowledge as a powerful combination, Tempted Cider is a worthy winner of the prestigious ‘Champion Cider’ title. Davy, a pioneer of the industry is putting new technique on the map, allowing Irish craft cider to be recognised both at home and abroad. His intrinsic understanding of apples and his masterful technique have delivered a unique flavour profile for each Tempted style, unlike other traditional cider styles. We look forward to observing and supporting Tempted’s success in 2018.”

Tempted Cider’s award-winning range is available in all good licensed retailers and select licensed venues across Northern Ireland. For more information visit temptedcider.com. To share in the conversation, visit @TemptedCider on social media.

 

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