A Day in the Life

A Day in the Life… David Anderson, Northern Ireland Regional Director, Shopper Anonymous NI

David Anderson

David Anderson

WHAT IS YOUR CURRENT ROLE?
Northern Ireland regional director for Shopper Anonymous. Shopper Anonymous is the only franchised mystery shopping company in the world, and I bought the Northern Ireland franchise in July 2014. My role is supporting businesses to grow sales and profit by driving great service standards and team engagement.

WHAT IS YOUR BACKGROUND?
As a student, I secured a scholarship to study hotel management with P&O cruises. These opportunities were like hens’ teeth. It was the best introduction into hospitality management, and a great way to see the world.

WHAT ARE THE BEST/WORST PARTS OF YOUR JOB?
The best parts are the diversity of the people I encounter on a daily basis. The worst is having to listen to stories of poor customer service. Everybody has a story to tell about poor customer service and some of the ones I’ve heard are shockers!

WHAT DO YOU FIND MOST CHALLENGING ABOUT THE SECTOR?
Shopper Anonymous first launched in Australia 20 years ago and, during that time, the company has carried out over one million mystery shops, our expertise is second to none and we consistently set new standards in every business sector we trade in. Sadly some business owners seem reluctant to accept how our expertise and knowledge can increase their turnover, grow their profits and improve the standards delivered by their teams.

OUTLINE A TYPICAL DAY
No two days are ever the same. There is always the usual mix of phone calls and emails. Then there are client meetings, either to establish new business or review current business. Other days involve a lot a training, this could be on one of our tailor made training courses for customers or training new mystery shoppers. Every one of our mystery shoppers are trained on an individual basis; only if they meet the standards on our training course can they work for Shopper Anonymous.

PROUDEST MOMENT OF YOUR CAREER TO DATE?
Taking the steps to become self employed, and launching Shopper Anonymous into Northern Ireland

BEST THING ABOUT BEING INVOLVED IN THE LOCAL SECTOR
Tourism and hospitality in Northern Ireland is growing at a rapid rate, and I love being involved on a daily basis by helping businesses get better at what they do. There is nothing more satisfying than showing a business owner how they can increase their turnover and maximise their profit in two or three easy ways. One business owner I am working with is on target to increase his turnover in two coffee shops by £118,000 over a year by adopting our customer service advice.

WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK?
I enjoy playing golf at Belvoir Park Golf Club, watching rugby both at Kingspan Stadium and at my club Randalstown. I also try to go on a cruise every year; it’s a bit like a busman’s holiday.

TELL US SOMETHING ABOUT YOURSELF NOT MANY PEOPLE MAY KNOW
I was once on a bus journey in England with four other people, one of whom was Morgan Freeman.

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