Whiskey Club Bar Profile August 2017 – The Northern Whig
Declan Murphy, assistant manager of The Northern Whig, talks to HRNI
TELL US ABOUT YOUR BAR
The Northern Whig has recently celebrated its first birthday since its refurbishment last April. The new layout of the bar, with its mix of traditional Irish and quirky design, has really made The Northern Whig a standout venue in Belfast, capped off with our recent win as Northern Ireland’s Bar of the Year at the National Pub & Bar Awards 2017. We like to think that we have something to offer everyone who comes through our doors.
WHAT DO YOU DO TO DRIVE SALES IN YOUR BAR?
We are about to introduce Jameson Whiskey flights which will consist of three different Jameson whiskeys, along with tasting notes for those wanting to learn more about Irish whiskey. We are also launching our new cocktail list, which will feature some excellent whiskey cocktails and include plays on old classics, for those who are a bit more daring.
WHAT MAKES IT AN IRISH WHISKEY BAR?
What makes The Northern Whig a whiskey bar is that, no matter where you look, there is always something related to whiskey. There are two copper stills on the walls, glass decanters on the shelves, whiskey branding in the booths and, of course, the fabulous Jameson Irish Whiskey mirror that dominates one wall of the bar. Put all that together with a wide range of whiskeys and knowledgeable and enthusiastic staff and you have all the essentials for an Irish whiskey bar.
WHAT ARE YOUR BEST-SELLING BRANDS, AND PERSONAL FAVOURITES, IN THE IRISH WHISKEY CATEGORY?
The best-selling brand by far is Jameson, hands down, either by itself or served with ginger ale and fresh lime. After that, Jameson Caskmates is pretty popular. My personal favourite at the minute is Cooper’s Croze by Jameson; the fruitier, floral whiskeys are my preference and this is definitely a whiskey worth trying.
HAVE YOU ANY FUTURE PLANS TO DEVELOP THE BAR?
There are always plans to try and develop the bar, that’s how you make sure you stay relevant and ahead of the game. We definitely have a few things coming up in the future but I don’t want to give the game away just yet