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Heineken celebrates another successful Irish Open as Official Sponsor

Maggie Timoney, Managing Director, Heineken Ireland with Martin McAuley, MD of United Wine Merchants

Maggie Timoney, Managing Director, Heineken Ireland with Martin McAuley, MD of United Wine Merchants

Heineken returned as the Official Sponsor to the Irish Open, played at Royal Portstewart Golf Club from 4th – 9th July.   Heineken owns and manages one of the world’s leading portfolios of beer brands and is recognised and respected for its high profile and valued sponsorship portfolios such as the Rugby World Cup and UEFA Champions League. Nearer home, it is the Official Beer Partner to Ulster Rugby and Kingspan Stadium.

Having sponsored The Irish Open since 2012, the company reinforces its relationship with professional golf in Ireland further committing its partnership this year.

United Wine Merchants, a subsidiary of Heineken, is the licensed wholesale company responsible for developing the Heineken portfolio across Northern Ireland as well as launching Orchard Thieves Apple Cider into the Northern Ireland market in May 2017.

Martin McAuley, MD of United Wine Merchants, said: “We were delighted to once again have the opportunity to present Heineken at this prestigious sporting event. The Irish Open is respected throughout Europe by the professional golfers and spectators alike. And this year more than any other attracted both fantastic golfers and large numbers of spectators.

Northern Ireland is home to some of the world’s golfing greats, fabulous courses and scenic backdrops and with Portstewart’s stunning panoramic coastal views over the Atlantic Ocean, the location certainly enhanced the staging of the tournament. This year built even further on the 2015 images beamed around the world from Royal County Down, another outstanding location.

Maggie Timoney, Managing Director, Heineken Ireland, commented: “We were delighted to sponsor the Irish Open once again.  This has become an iconic sporting occasion and Heineken’s involvement is further testimony to the brand’s standing in Northern Ireland and our commitment to local events which have impact on a global scale.”

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