Whiskey Club Bar Profile May 2017 – The Five Points, Belfast
Michael Borland, General Manager of The Five Points discusses his favourite whiskey and what gives his bar a whiskey focus...
TELL US ABOUT YOUR BAR
The Five Points is our take on a traditional bar tailored towards both locals and tourists. We provide traditional and folk music seven nights a week as well as a large whiskey selection and cocktail menu. When we were at the drawing board for this bar, creating a warm atmosphere for our customers was a main focus of ours and continues to be.
WHAT ARE THE LATEST DEVELOPMENTS/INITIATIVES TO DRIVE SALES IN YOUR BAR
Each month we have a Whiskey of the Month, a whiskey-based Cocktail of the Month and other offerings to entice people who wouldn’t necessarily drink whiskey, to try it. We will be holding different pairing events which include whiskey and beer pairing so please keep an eye out for tickets. We also have a Tayto Crisp and Craft Beer pairing menu in the bar so please call in and give it a try!
WHAT MAKES IT AN IRISH WHISKEY BAR?
We have a large selection of Irish whiskeys in the bar, too many to mention but I think what makes The Five Points a whiskey bar is that we will never be finished collecting whiskeys, it is a never ending category, from the obvious to the unheard of.
WHAT ARE YOUR BEST-SELLING BRANDS, AND PERSONAL FAVOURITES, IN THE IRISH WHISKEY CATEGORY?
We sell a lot of Jameson Whiskey, it is smooth and easy to drink, so its a great starting whiskey. I have a personal favourite in the bar at the moment and it is brand new on the back bar. Method and Madness Single Pot Still which is matured in sherry and American barrels and finished French chestnut.
HAVE YOU ANY FUTURE PLANS TO DEVELOP THE BAR?
We have big plans for the future so keep watching. Just to mention that on the 22nd April we held an event to raise money and awareness for mental health – we had cycling machines for everyone to do a mile for mental health. We gave out free bowls of stew to everyone and all proceeds went to Aware NI.