A Day in the Life… Jeanette Levis, Brand Manager for Harp Lager
Jeannette Levis alongside Carl Frampton, NI Boxer
WHAT IS YOUR CURRENT ROLE, WHEN DID YOU TAKE IT UP AND WHAT DOES IT INVOLVE?
I am the Brand Manager for Harp Lager, since July 2016. I work on everything for the brand from the marketing and advertising strategy to working with the commercial teams – essentially I am the guardian of the brand.
WHAT IS YOUR BACKGROUND IN HOSPITALITY/TOURISM?
My mother runs a guesthouse so hospitality/tourism is in my blood. My first job, I worked as a brand ambassador for an Irish whiskey company in Finland, and then went on to work for three years in the US, so when you are selling Irish whiskey abroad – you’re also selling Ireland and act as an ambassador for the country.
WHAT ARE THE BEST/WORST PARTS OF YOUR JOB?
I love the creative part; crafting the consumer insight, thinking up the strategy, working on positioning and cracking the campaigns. As a creative person, I probably like the numbers part least, but I work with my finance gurus to help me through the pain!
WHAT DO YOU FIND MOST CHALLENGING ABOUT THE HOSPITALITY/TOURISM SECTOR?
Trying to predict the future of unpredictable consumers is the most challenging but also the most exciting. Furthermore, the pace at which technology is progressing – things like Airbnb and Uber did not exist 10 years ago, so who knows what the future holds.
OUTLINE A TYPICAL DAY
There is no such thing as a typical day – yesterday I was working in the brewery, today I am unveiling the Harp Pure Here mural in Belfast and tomorrow I am briefing an agency on an exciting new campaign. The fact that no two days are the same, is probably one of my favourite things about my job.
PROUDEST MOMENT OF YOUR CAREER TO DATE
Launching Harp’s Pure Here campaign, which has been an iconic campaign for Harp. It aims to celebrate distinctive people, places, sense of humour and idiosyncrasies that make up Northern Ireland. This week we launched a new mural on Hill Street in Belfast’s Cathedral Quarter with Carl Frampton, which showcases some of the best-loved bits of the city including The Balls on the Falls, Titanic Building, The Big Fish, The Albert Clock, the H&W cranes, and some of the city’s legendary characters and local celebrities. But the most exciting part of the campaign (which unfortunately I cannot talk about) is yet to come! All will be revealed at the end of the summer – so watch this space.
BEST THING ABOUT BEING INVOLVED IN THE LOCAL HOSPITALITY/TOURISM SECTOR
Simple – the people. Getting to work with some of the most talented people like Dean Kane from Visual Waste or characters such as Willie Jack, who owns some of Belfast’s best bars like the Duke of York and the Harp Bar.
WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK?
I love to catch up with my friends. I also love to travel (near and far). There is nothing better than escaping for the weekend, even if it’s just to Wicklow climbing Glendalough or the Cuilcagh mountain trail – also known as Fermanagh’s stairways to heaven.
TELL US SOMETHING ABOUT YOURSELF NOT MANY PEOPLE MAY KNOW
I am a closet country music fan.
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