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Bushmills® Irish Whiskey to discover Northern Ireland’s literary talent as part of #answerthecall series

Introducing Whiskey And Words in collaboration with David Torrans

Bushmills® Irish Whiskey to discover Northern Ireland’s literary talent as part of #answerthecall series

Bushmills® Irish Whiskey to discover Northern Ireland’s literary talent as part of #answerthecall series

Confident, passionate and determined, Bushmills® Irish Whiskey represents those who reject convention and are hardworking in spirit, pursuing their ambitions. The Old Bushmills Distillery is one of the first distilleries in the world to make both single malt and blended Irish whiskey. It is this innovation and fearlessness that has inspired the #AnswerTheCall campaign. Activated across PR, social media and experiential events in licensed premises across Northern Ireland, the campaign aims to showcase the talents and stories of those who have defied convention to boldly answer their call and create a legacy of their own.

As part of this activity, Bushmills Irish Whiskey will host ‘Words and Whiskey’ at The Black Box on April 23 2017. The free event is in collaboration with David Torrans, owner of No Alibis Bookstore who has created a cultural hotspot to nurture visitors’ passions and talents for literary arts – everything from spoken-word to song-writing to reading. The session will offer whiskey enthusiasts and literature aficionados the opportunity to learn how to harness their creativity when putting pen to paper. Bespoke Bushmills Irish Whiskey serves showcasing the signature smooth taste and famous style of BLACK BUSH® will be exclusively available to attendees.

Keen to celebrate local talent, #AnswerTheCall will also offer undiscovered writers in Northern Ireland the opportunity to have their work published. Writers are invited to compose an ode for the fearless, spirited and defiant amongst us and submit it to A selection of the submissions that embrace the Bushmills spirit of fearlessness and determination will feature in a publication exclusively available at No Alibis.

The Old Bushmills Distillery has been handcrafting whiskey for over 400 years, this passion and determination is something David Torrans can identify with.

Fighting off the giants of the books industry is a tall order but cultural hotspot, No Alibis has confidently owned its place in the market since 1997.  Like Bushmills Irish Whiskey staying true to its recipe throughout the malt tax of the 1850s, No Alibis has been persistent, refusing to be intimidated by bigger industry players. For over 20 years, David has defied the rise of digital publishing and the never-ending march of national book chains to create a unique book buying experience for Belfast’s literature lovers.

David once only dreamed of owning his own bookstore and worked the 9-5 slog as a mushroom picker, barman and civil servant. Until he answered his call. With expression his passion and literature his tool, David established No Alibis to serve as a cool, interactive medium between readers and writers.

Now, No Alibis represents a success story, each chapter filled with challenges and accomplishments and each page packed with ambition.

Some of the other talent collaborating with Bushmills Irish Whiskey to host and curate #AnswerTheCall events include; Whitehead based tattoo artist Willy G who in his second year of tattooing won 6 awards and has countless celebrity clients on his books, one of Belfast’s best known street artists, Visual Waste who has attracted thousands of tourists to Belfast through his expressive and unpredictable murals and Kevin Pyke, owner of Derry based Pyke ‘n’ Pomme, an acclaimed street food style eatery.

To register for ‘Whiskey and Words’ or to submit a verse, visit To join in the conversation and keep up to date with the #AnswerTheCall series, follow Bushmills Irish Whiskey on social media @BushmillsUK.

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