Whiskey Club Bar Profile March 2017 – Silverbirch Hotel, Omagh
Allan Duncan, Owner of the Silverbirch Hotel, Omagh, discusses his new ‘Bertha’s Bar’ the home of tradition and the perfect setting to indulge in a whiskey...
TELL US ABOUT YOUR BAR
The new snug bar addition to The Silverbirch Hotel has been named Bertha’s Bar. Originally this space was part of the existing bar and restaurant setting and wasn’t being fully utilised. We now have created a stylish classic bar that gives a nod to the traditional old-world interior but with a more modern twist. This has allowed us to create an area that allows us to capture the current whiskey trend.
WHAT ARE THE LATEST DEVELOPMENTS/INITIATIVES TO DRIVE SALES IN YOUR BAR?
Continually looking to drive footfall through the doors and with the Dillon Bass Whiskey Ambassador we are looking at increased training for staff to increase their knowledge of the whiskey we have on offer.
WHAT MAKES IT AN IRISH WHISKEY BAR?
The décor and a fine range of Irish whiskey compliment each other perfectly.
WHAT ARE YOUR BEST-SELLING BRANDS, AND PERSONAL FAVOURITES, IN THE IRISH WHISKEY CATEGORY?
The entire Jameson family is performing very well – but my own personal favourite has to be the Redbreast 21 Year Old.
HAVE YOU ANY FUTURE PLANS TO DEVELOP THE BAR?
After 2 years of redevelopment at the hotel you would think that would be enough, but watch this space!!