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Bushmills® Irish Whiskey kicks off #AnswerTheCall series with free ‘Whiskey By Candlelight’ event

The Bearded Candle Makers

Confident, passionate and determined, Bushmills® Irish Whiskey represents those who reject convention and are hardworking in spirit, pursuing their ambitions.

Bushmills® Irish Whiskey has launched the #AnswerTheCall campaign, partnering with the creators, thinkers, artists, entrepreneurs and adventurers from across the country, celebrating the talent that people of Northern Ireland have to offer and inspiring others to fulfil their true calling through an exciting event series.

The first event will be hosted by Downpatrick duo, Michael Morris and Mark Kelly, collectively known as The Bearded Candle Makers. The Bearded Candle Makers share a steely determination similar to that of the distillers at Bushmills, cleverly spotting a niche in the candle industry and fearlessly seizing their opportunity.

The pair will host an event aptly named, ‘Whiskey by Candlelight’ this 30 March 2017 at Love and Death Inc. in association with highly acclaimed bar tender Anthony Farrell.

The evening will offer whiskey enthusiasts the opportunity to understand the art of documenting scent and create their very own keepsake candle, inspired by the aromas and tastes of Bushmills® Black Bush. Attendees will also be treated to a specially-created whiskey tasting, crafted by Love and Death Inc.

The Old Bushmills Distillery™ has been hand crafting whiskey for over 400 years, and is one of the first distilleries in the world to make both single malt and blended Irish whiskey. This innovation and fearlessness to forge their path has inspired the launch of #AnswerTheCall. Activated across PR, social media and experiential events in licensed premises across Northern Ireland, the campaign aims to showcase the talents and stories of those who defy convention and boldly answer their calling, creating a legacy of their own.

Bespoke Bushmills® Irish Whiskey serves showcasing the signature smooth taste and famous style of BLACK BUSH™ will be exclusively available to attendees at each event whilst interactive experiences and opportunities will immerse consumers in a world where the full potential of Northern Ireland is unveiled.

Some of the other talent collaborating with Bushmills® Irish Whiskey  to host and curate #AnswerTheCall events include; Whitehead based tattoo artist Willy G who in his second year of tattooing won 6 awards and has countless celebrity clients on his books, one of Belfast’s best known street artists, Visual Waste who has attracted thousands of tourists to Belfast through his expressive and unpredictable murals, adventurer Mark Pollock who has not allowed blindness to stop him exploring the world and David Torrans, owner of Belfast’s only independent crime-fiction bookstore No Alibis, who for the last 20 years has been providing a home for niche titles and a shelf space for local authors.

More information about the Bushmills® Irish Whiskey #AnswerTheCall event series and the local talent involved can be found at www.answerthecall.co.uk. To join in the conversation and keep up to date with the #AnswerTheCall series, follow Bushmills® Irish Whiskey on social media @BushmillsUK.

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