Bar Profile December 2016 – The Duke of York, Belfast
Karen Sheppard, bar manager at The Duke of York, talks to HRNI
Karen Sheppard, Duke of York
TELL US ABOUT THE BAR
The Duke of York is a traditional and historic Belfast bar, welcoming friends and visitors alike.
The light reflects from the antique whiskey mirrors onto the bright copper table tops. Cabinets are home to whiskeys from long lost distilleries of Belfast, part of our whiskey heritage, and the shelves behind the bar are packed precariously with our huge range of Irish whiskey choices.
HOW DO YOU DRIVE SALES?
Staff drive sales by being informed about the product they are selling.
Even at our busiest times a member of staff will be available to advise and assist with your whiskey choice.
WHAT MAKES THE DUKE OF YORK A WHISKEY BAR?
In a time when an age statement on a whiskey was only for Scotch, the Duke of York stocked 12-year-old Redbreast.
Now we sell the largest range of Irish whiskey in Ireland and we are the proud winners of the Irish Whiskey bar of the year (Ulster) for the third year in a row.
This, combined with the wealth of historic memorabilia, makes The Duke a destination bar for Irish whiskey drinkers.
WHAT ARE YOUR BEST-SELLING BRANDS, AND PERSONAL FAVOURITES?
Our best-selling brands are Jameson and 12-year-old Redbreast.
My own personal favourites is the 12-year-old Redbreast, a classic pot still with its trademark Christmas cake character.
I also love Yellow Spot, matured in three different casks for 12 years, resulting in an abundance of sweet caramel and Barry Crocket legacy, another pot still with vanilla, toasted oak and citrus notes.