Exclusive Australian wine range launches in NI
Joe Roberts – Peter Lehmann Wines, Jon Worsley – Liberty Wines, Martin McAuley – United Wine Merchants
United Wine Merchants Ltd is delighted to announce the Northern Ireland launch of a new range of Australian wines from Peter Lehmann. Octogenarian Lehmann is arguably the most famous man in the Australian wine business producing wines of exceptional quality in the Barossa Valley for decades. Now three award winning labels from his winery, Wildcard, Art’n’ Soul and Portrait will be distributed in Northern Ireland by United Wine Merchants Ltd.
Martin McAuley, Managing Director of United Merchants commented:
“Peter Lehmann, the man, has an unrivalled reputation in Australian wine production; he was the first Australian wine industry figure to be recognised in the inaugural list of Australian Honours for his contribution to Australian wine and is widely held in high esteem amongst his peers, acknowledged with an International Wine Challenge Lifetime Achievement Award in 2009.
“We are delighted to partner with Liberty Wines, Peter Lehmann’s UK distributor, to bring new wines to the Northern Ireland marketplace. The labels we are introducing will appeal across a number of palates, price points and meet current market demands. The relaunch of Wildcard complete with new label represents Peter Lehmann and the gamble of his life to establish the winery in 1979 – a Wildcard that paid off. These wines of consistent quality are sourced from the breadth of South Australia with varietal flavour – and unbeatable value – in mind. The Art ‘n’ Soul wines are produced with everyday drinking in mind. Each wine offers value, balance and accessibility, all three of which are the foundation stones upon which the winery was built, while the Portrait wines, which embody the original promise Peter Lehmann made to the growers to make wines that show the true character of the Barossa Valley, present a portrait of the region with a selection of the traditional varietals that made it famous.”
Peter Lehmann started his own winery in 1979, partly as a means of helping with the glut of grapes then afflicting the Barossa. “I’ll take your grapes and turn them into wine,” he told the desperate growers, many of them conservative farmers of Silesian descent who regarded their old vines as part of their patrimony. “But I’ll only be able to pay you when I sell the wine.” They gratefully accepted and without this deal, it is widely thought that the Barossa would have lost a large swathe of its old vines. The crisis passed, in large part thanks to Peter’s energy and vision, and the Lehmann winery became one of the Barossa’s – and Australia’s – outstanding wineries. Comprising a fascinating mosaic of vineyard sites, the Barossa Valley has many different sub-regions, each of these having distinct soils and microclimates and producing wines reflective of the particular terroirs.
Commenting on the launch of the new range, Jon Worsley, Commercial Director at Liberty Wines said, “It is exciting to see new wines from such a respected brand coming into the Northern Ireland marketplace and there is no doubt that Peter Lehmann is held in high regard within the industry. Enthusiasts will now be able to enjoy award winning wines from one of the oldest winemaking communities in Australia which is home to some of the oldest vineyards in the world, many still flourishing on their original pre-Phylloxera roots.”