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Woodford Bourne NI toasts new Wolf Blass contract

Gareth Bradley, managing director of Woodford Bourne NI, is pictured with new partners Treasury Wine Estate’s country manager for Ireland Jake Cole and Wolf Blass chief winemaker Chris Hatcher.

Gareth Bradley, managing director of Woodford Bourne NI, is pictured with new partners Treasury Wine Estate’s country manager for Ireland Jake Cole and Wolf Blass chief winemaker Chris Hatcher.

Gareth Bradley, managing director of Woodford Bourne NI, is pictured with new partners Treasury Wine Estate’s country manager for Ireland Jake Cole and Wolf Blass chief winemaker Chris Hatcher.

Gareth Bradley, managing director of Woodford Bourne NI, is pictured with new partners Treasury Wine Estate’s country manager for Ireland Jake Cole and Wolf Blass chief winemaker Chris Hatcher.

The agreement with Treasury Wine Estates will see Lisburn-based Woodford Bourne distribute a full range of Wolf Blass wines to the on and off trades in Northern Ireland.

The Wolf Blass winery was founded by German immigrant Wolfgang Franz Otto Blass in Australia in 1966 and, over the past 50 years, has built an impressive portfolio of award-winning wines with tiers including Red, Yellow and Gold Label and over 30 varieties such as Cabernet, Merlot, Sauvignon Blanc, Malbec and Pinot Noir.

Most recently, the company was named Red Winemaker of The Year for the third time in July at the highly prestigious International Wine Challenge in London, seeing off competition from thousands of entries world-wide.

The Woodford Bourne contract will see a number of new wines introduced in Northern Ireland, including the Eaglehawk Shiraz and Yellow Label Cabernet quarter bottle which will complement the existing Yellow Label Chardonnay.  A Silver Label Chardonnay and Silver Label Shiraz, Cabernet and Malbec will also be exciting additions to the collection.

According to Woodford Bourne NI Managing Director Gareth Bradley, the Wolf Blass contract represents an important addition to the Woodford Bourne portfolio which already includes Treasury Wine Estates brands Penfolds, Beringer, Lindeman’s and Matua Valley.

“Wolf Blass has a great history of making award-winning wines and we are very proud to add such a globally respected brand to our growing Woodford Bourne portfolio,” said Bradley. “Wolf Blass winemakers set only the highest of standards which is reflected in the fact that the brand has won more than 8,500 awards since 1966, so we are very excited to be in a position to offer this calibre of wine to the Northern Ireland market.”

Woodford Bourne NI is part of Valeo Foods and is one of Northern Ireland’s leading wine sales, marketing and distribution companies. It currently distributes a number of other wine brands including Torres, Deakin Estate, Wakefield, Mumm champagne, J Moreau & Fils and many more.

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