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Tourism Ireland’s online film promotes North West 200 around the world

As the Vauxhall International North West 200 takes place this week, Tourism Ireland has unveiled a short film, highlighting the annual road race, and Northern Ireland, to motorbike fans and potential holidaymakers around the world.

The North West 200 is Northern Ireland’s largest outdoor sporting event and the Tourism Ireland film highlights the excitement and atmosphere of the race, as well as the wonderful scenery of the Causeway Coast – giving people everywhere a flavour of what to expect when they visit.

A specially-created page on Tourism Ireland’s website – – is also highlighting the North West 200 and other road races taking place this year, under the headline “Need for speed: Motorsport on the Island of Ireland”.

Aubrey Irwin, Tourism Ireland’s Head of Northern Ireland, said: The North West 200 is an amazing spectacle and through our film, we aim to leverage the tourism benefits of this unique event, showcasing the spectacular scenery of this part of Northern Ireland to motorbike fans and prospective visitors everywhere.”

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