Tourism Ireland’s 2016 Game of Thrones® campaign is showcasing Co Down to millions of fans worldwide
Niall Gibbons, CEO of Tourism Ireland (centre) with Peter and Caroline McErlean, proprietors of The Cuan, beside the intricately carved door which depicts scenes from episode one of series six – a feature of Tourism Ireland’s new Game of Thrones® campaign – which is hanging in The Cuan guest inn in Strangford, Co Down.
A number of locations around Co Down are being highlighted to millions of people around the world – in Tourism Ireland’s latest Game of Thrones® campaign.
The central element of the campaign – now in its third week – is a series of beautifully engraved doors, each of which tells the story of a different episode of this season of Game of Thrones®. The doors are being unveiled by Tourism Ireland each week as the series unfolds – in restaurants, pubs and other venues near Game of Thrones® filming locations.
The first door (from episode one) is hanging in The Cuan guest inn in Strangford – near the filming locations of Castle Ward and Audley’s Castle. The second door is hanging in Fiddlers Green in Portaferry, near Quintin Bay. This week’s door (unveiled after episode three aired), is in the Percy French restaurant, near Tollymore Forest Park.
Niall Gibbons, CEO of Tourism Ireland (centre) with Peter and Caroline McErlean, proprietors of The Cuan, beside the intricately carved door which depicts scenes from episode one of series six
Clair Balmer, Tourism Ireland (left), and Tracy McCarthy, proprietor of Fiddler’s Green pub and B&B, beside the intricately carved door which depicts scenes from episode two of series six
Aubrey Irwin, Tourism Ireland (left), with Stephen Meldrum, Slieve Donard Hotel, beside the intricately carved door which depicts scenes from episode three of series six
And, the ‘Doors of Thrones’ also have another Co Down connection – the woodcarver for the ten doors is David Hogg, owner of the family-run CNC woodcarving business, based in Newry. The doors are being carved from the wood of two fallen trees at the famous Dark Hedges – a Northern Ireland landmark that represents the Kingsroad in Game of Thrones®
Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to continue our partnership with HBO in 2016, to highlight Northern Ireland – through the exciting events of Game of Thrones® – on the global stage. TV and film are recognised as strong influencers on travellers everywhere and the stellar popularity of Game of Thrones® is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential visitors. Our latest campaign is a fun and innovative way to bring the destination to the attention of Game of Thrones® fans everywhere – they will see our ads, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.”