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Powers Irish Whiskey appoints new brand ambassador

Sarah Harvey, Powers Brand Manager at Dillon Bass and Joe Magowan, Powers Irish Whiskey Ambassador in Northern Ireland.

Sarah Harvey, Powers Brand Manager at Dillon Bass and Joe Magowan, Powers Irish Whiskey Ambassador in Northern Ireland.

Sarah Harvey, Powers Brand Manager at Dillon Bass and Joe Magowan, Powers Irish Whiskey Ambassador in Northern Ireland.

Ahead of World Whisky Day on May 21, Dillon Bass appointed Joe Magowan from Belfast as its Powers Irish Whiskey Ambassador following a recruitment campaign which saw over 50 candidates apply for the position.

Magowan’s love affair with Irish whiskey began almost 10 years ago when, while at university, when he took up a part-time job at famous independent Belfast off-licence The Vineyard.

From craft beer and brewing to fine wines, spirits and distilling, he became a self-taught connoisseur of all things craft; learning to brew his own beer; attending whiskey tasting sessions and soaking up all the knowledge he could.

A walking talking embodiment of the Powers brand motto With Knowledge Comes Powers, over the years he has tasted many blends, pot still and peated varieties.

“I am truly excited to represent a brand I love and respect,” he said. “One of the oldest and most quintessentially Irish whiskies, Powers has earned its place on whiskey shelves in bars and homes around the world. Over the next few months, I look forward to meeting whiskey enthusiasts and newcomers alike to share my love of Irish whiskey with them.”

With an extensive portfolio of over 20 premium Irish whiskeys, including Powers, Jameson, Midleton and Redbreast, Dillon Bass is the largest supplier and distributor of Irish whiskey in Northern Ireland.

Sarah Harvey, Powers brand manager at Dillon Bass, said: “Powers is regarded as the pinnacle of Irish whiskey and has maintained this reputation for over 200 years. We are thrilled to welcome Joe to the team. He is bursting with knowledge and enthusiasm and raring to share his passion for Irish whiskey with people right across Northern Ireland. As we plan to drive the growth of the Irish whiskey category in NI, Joe is a great addition to our team.”

 

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