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Crabbie’s “Give it some Ginger”


Crabbie’s, the UK’s number one selling Alcoholic Ginger Beer, is searching for the best ‘ginger’ selfie in Northern Ireland. Crabbie’s is distributed in Northern Ireland by United Wine Merchants who are putting their own unique twist on the UK wide “Give it some Ginger” campaign for Northern Ireland consumers.

The competition calls for entrants to submit their most creative, fun, ginger selfies to the United Wines Facebook page with one lucky winner being selected to win an amazing weekend in Edinburgh for two where the Crabbie’s brand was first founded in 1801.

Crabbie’s Brand Manager, Emma Haughian said “The “Give it some Ginger” campaign was first launched last year with the sponsorship of TFI Friday and paid homage to famous redhead Chris Evans, asserting that the world would be a better place if it were more ginger. This competition is exclusively for consumers in Northern Ireland and I’m looking forward to seeing just how original the folk of Northern Ireland can make their Ginger selfie!””

The “Ginger” selfie competition will run from 1st June to 31st July 2016 with the Crabbie’s “Ginger” team maintaining an active and engaging presence in bars and nightclubs on a mission to find the best, most Ginger selfie there is. In the meantime if you would like to enter please submit your selfie to the United Wine Merchant’s Facebook page https://www.facebook.com/unitedwinemerchants/

Crabbie’s Alcoholic Ginger Beer is made from a unique recipe that has four secret ingredients, which coupled with the steeped ginger, give the drink its sparkle, crispness and its uniquely ginger and refreshing difference

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