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Powers Irish whiskey Launches Search for Brand Ambassador

Joel Neill, Operations Director, Hospitality Ulster & Sarah Harvey, Powers Brand Manager at Dillon Bass.

Joel Neill, Operations Director, Hospitality Ulster & Sarah Harvey, Powers Brand Manager at Dillon Bass.

Joel Neill, Operations Director, Hospitality Ulster & Sarah Harvey, Powers Brand Manager at Dillon Bass.

Whiskey lovers in Northern Ireland are being given the chance to turn their passion for whiskey into an exciting new career opportunity.

Dillon Bass – owners of the largest portfolio of leading Irish whiskey brands in Northern Ireland – has launched a search for a new Powers Irish Whiskey Ambassador.

The recruitment campaign, which launches today (Tuesday 1st March 2016), is calling on whiskey aficionados to ditch the desk job and come forward and apply for the exciting new role.

The compelling recruitment advert reads:


Know your malt from your barley and your peat from your pot stills?

Are you passionate about Irish whiskey, whiskey heritage & traditions?

Are you a connoisseur that’s bursting to share your love of whiskey with the world?

Tired of the humdrum & looking to Power up your career with an exciting new role?

Are you a creative storyteller that can distil down facts, engage & entertain?

Love socialising and meeting new people? Want to get paid for it?

Powers Irish Whiskey is searching for a full-time Ambassador in Northern Ireland.

Pull up a stool.”


This is far from your average nine to five job. No two days will be the same in this exciting role, which will include everything from hosting whiskey tastings, to engaging with bartenders and conducting an Irish whiskey mentoring programme.

The package will include an attractive salary, company car and other benefits. The successful candidate will also receive in-depth training at Midleton Distillery in Co. Cork – the home of Powers Irish Whiskey.

Powers’ long-standing reputation for excellence and innovation has placed it at the forefront of Irish whiskey, leading the way for 200 years. Founded in 1791, John Power and Son began bottling their own whiskey in 1866, which was unheard of before in Ireland, as it was usually sold by the cask. Historically, a gold label was entrusted on the bottle to signify premium quality and to guarantee it had come directly from the Powers distillery. And so the Gold Label story began and the indubitable name earned to Powers by loyal customers.

With an extensive portfolio of over 20 premium Irish whiskeys, including Powers, Jameson, Midleton and Redbreast, Dillon Bass is the largest supplier and distributor of Irish whiskey in Northern Ireland.

Sarah Harvey, Powers Brand Manager at Dillon Bass said: “Powers is regarded as the pinnacle of Irish whiskey and has maintained this reputation for over 200 years. This is an exciting opportunity for someone that wants to turn their passion for Irish whiskey into a full time career within a company that’s at the heart of driving the growth of the Irish whiskey category in Northern Ireland.”

Hospitality Ulster, the representative body for the hospitality industry in Northern Ireland has put its support behind the recruitment campaign.

Commenting at the launch, Joel Neill, Operations Director, Hospitality Ulster said:  “This is a fantastic opportunity for someone with a passion for hospitality. Irish whiskey is an important part of our culture and heritage and is a key driver for tourism to Northern Ireland. This new role – created by Dillon Bass – is a testament to the growing popularity of Irish whiskey both at home and abroad and for the right person, this will be a dream job.”

For further information and to submit an application, interested parties should visit The deadline for applications is 12pm on Monday 21st March 2016.

Powers Irish Whiskey is owned by Dillon Bass in Northern Ireland. This is a full-time role (fixed term, one year) with Dillon Bass in Belfast. For further information, visit


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