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Bell launches Year of Food & Drink in NYC

Trade Minister Jonathan Bell and Tourism Ireland's Niall Gibbons are pictured with Northern Ireland chefs Stephen Toman, ( OX, Belfast) and Ian Orr, (Brown’s Restaurant, Londonderry and Ardtara Country House, Upperlands) who were at the New York launch of NI Year of Food & Drink 2016.

Trade Minister Jonathan Bell and Tourism Ireland's Niall Gibbons are pictured with Northern Ireland chefs Stephen Toman, ( OX, Belfast) and Ian Orr, (Brown’s Restaurant, Londonderry and Ardtara Country House, Upperlands) who were at the New York launch of NI Year of Food & Drink 2016.

Trade Minister Jonathan Bell and Tourism Ireland's Niall Gibbons are pictured with Northern Ireland chefs Stephen Toman, ( OX, Belfast) and Ian Orr, (Brown’s Restaurant, Londonderry and Ardtara Country House, Upperlands) who were at the New York launch of NI Year of Food & Drink 2016.

Trade Minister Jonathan Bell and Tourism Ireland’s Niall Gibbons are pictured with Northern Ireland chefs Stephen Toman, ( OX, Belfast) and Ian Orr, (Brown’s Restaurant, Londonderry and Ardtara Country House, Upperlands) who were at the New York launch of NI Year of Food & Drink 2016.

They may be more used to bagels, but New Yorkers are being encouraged to try some wheaten, soda or potato bread instead.

The call came from Trade Minister Jonathan Bell as he launched the NI Year of Food & Drink 2016 in the city.

“In Northern Ireland, we are often guilty of taking what we’ve got for granted, but that is most certainly not the case when it comes to our excellent food and drink offering,” said Bell.  “It’s not unusual to go into a restaurant and ask what the special is. We know that by their very nature, our fresh ingredients make Northern Ireland food more than a bit special. Now is the time to let the world know just how good it really is and launching the NI Year of Food & Drink in ‘the Big Apple’ is an important part of raising our international profile.

“We want to win the hearts of tourists. We want them to fall in love with Northern Ireland and we know that our food and drink can play a key role in making that happen.

“Having sampled something off the Northern Ireland menu, I believe visitors will want more – to see more, to do more and, ultimately, to spend more. I have no doubt as we move through this very special year of food and drink, it will continue to deliver real results for tourism in Northern Ireland.”

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