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St George’s Market launches annual advent calendar

SGM at nightThe countdown to Christmas has officially begun, with the opening of the official St George’s Market advent calendar.

The special crowd-sourced ‘12 Days of Christmas’ video – which is showing on the Big Screen at the City Hall – shows the Market traders having fun promoting their wares with the message ‘Buy local. Make your #NIxmas at St Georges Market Belfast’.

Following on from the success of last year’s campaign, the 2015 St George’s Market Advent Calendar will encourage festive shoppers to support local traders.

Filmed entirely within St George’s Market and facilitated through Creative Conspiracy, the campaign focuses on the variety and wealth of produce and gifts available in this space. Everything for the festive season is available at the market, using local ingredients, employing local people and displaying local crafts.

Councillor Deirdre Hargey, Chair of Belfast City Council’s City Growth and Regeneration Committee, which is responsible for the management of St George’s Market, said: “We are delighted to launch the annual Advent Calendar again this year. At this festive time, it is important to remember all the local traders, who play a huge role in boosting the economy in our cities, towns, villages and rural communities. St George’s Market brings them together under one roof as the video demonstrates.”

The star of the video is 11-year-old Annie Heavern from Holywood, Co. Down.  She was very excited to be part of the #NIxmas campaign and said: “I can’t wait to see how the video looks on the big screen at Belfast City Hall. I will remember this Christmas for a very long time!”

Pat Dyer, Chair of the St George’s Market traders, said:  “This Christmas video really brings the market to a new audience.  We have been building up our offering at St George’s Market and have a one-stop-shop for the Christmas table – from Northern Irish cheese, chutneys and festive drinks, to meat, desserts and tasty treats, not to mention all the gift stalls to give that special someone something different. The only thing you can’t buy from St George’s Market for Christmas is the table… but I’m sure someone would make you one if you asked!”

The video can be viewed at

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