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Five Guys Burgers and Fries opens in Victoria Square, Belfast

Pictured left to right are; Brett, Dery, and Ross Desmond.

Obama’s Favourite Burger is on the way to Northern Ireland!

Pictured left to right are; Brett, Dery, and Ross Desmond.

Pictured left to right are; Brett, Dery, and Ross Desmond.

Five Guys Burgers and Fries, the fastest growing restaurant business in the U.S., will arrive in Belfast’s Victoria Square Shopping Centre, with its first store on the Island of Ireland due to open on Monday December 7th. Famed for its made to order burgers with a vast choice of toppings, customisable at no extra charge, and Five Guys fries, the new home for Five Guys Belfast is located on level 1 in Victoria Square. The Irish franchise has been purchased by brothers Brett, Ross and Dery Desmond, and the opening of this new Belfast restaurant is creating over 50 jobs (full / part time).

Having experienced Five Guys first hand whilst living in the U.S. and ‘product testing’ on a regular basis, Brett, Ross and Dery Desmond were taken by the incredible food and how Five Guys was all about the customer experience, quality and cleanliness. They also saw how the Murrell family (who founded Five Guys) had created a culture that puts the Five Guys Crew first, creating a unique atmosphere in each store.

Speaking ahead of the opening, the Desmond brothers said; “We are delighted to be standing here in our first Five Guys restaurant. We are working on opening a number of outlets in Ireland, and it’s fantastic to see our first Five Guys outlet in Victoria Square come to fruition. We chose this location as it is such an iconic shopping centre in the heart of Belfast City, with a really strong tenant mix. We hope that it will be a big hit with shoppers and will give people even more reason to visit Victoria Square.”

Northern Irish customers can expect to receive an authentic Five Guys experience in Belfast, just as they would in the U.S. The Murrell family and their team have ensured that every Five Guys restaurant, from the food to the layout, is consistent around the world. Belfast Store Manager, Nelson Shanks, and his team of five assistant managers, spent a month in the States training and experiencing the Five Guys culture and six Five Guys trainers have been flown over to teach the new Belfast Five Guys Crew all they need to know.

Victoria Square Centre Manager, Michelle Greeves, said; “We are absolutely thrilled to be welcoming Five Guys to Victoria Square and feel privileged to be chosen as its first location in Ireland. The brand will perfectly complement our existing offering and further boost footfall to the centre as Five Guys has such an incredible following. The restaurant unit has been extensively extended, now spanning 2,800 sq ft, and we’re incredibly excited for the unveiling pre-Christmas”.

Next up for the Desmond Brothers are plans to roll out 10 restaurants over the coming two to three years, with Dublin being the next location for a new Five Guys restaurant. The ultimate plan is to have Five Guys restaurants located in all the major cities in Ireland and Northern Ireland with Dublin, Cork, Limerick, Galway and Derry/ L’Derry being high up on the Desmond brothers’ wish list.

Five Guys is something of a phenomenon. Since opening in America in 1986, it has grown to over 1,200 outlets in the US and Canada. The summer of 2013 saw Five Guys open its first international restaurant in Convent Garden (London), with queues around the block, with 35 Five Guys restaurants now operating in the U.K.

Five Guys has built an almost cult like following across the world for their menu of top quality food, that is prepared fresh, and on a daily basis. There are no freezers in ANY of its restaurants, and the Five Guys fries are triple cooked using peanut oil (healthier than normal methods). Five Guys has received the Zagat seal of approval worldwide every year since 1999.

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