Trip to Munich up for grabs with Tennent’s NI
Pictured at one of the first Oktoberfest promotions that took place as part of the Tennent’s NI trade incentive are, from left, Oktoberfest girl Stephanie McGall, Paula Colhoun, customer marketing manager for Tennent’s NI, and Cormac McCool, assistant manager of The Dirty Onion.
The celebrated creativity of Northern Ireland’s on trade is being challenged this month with a prize package of a trip for two to Munich up for grabs, courtesy of Tennent’s NI.
The trip to remember for two staff members will go the bar which best promotes Tennent’s NI showcased Oktoberfest brands via in-pub displays … and there’s no better time to celebrate the great Bavarian brands of Lowenbrau, Spaten (the ‘official’ Oktoberfest beer) and Franziskaner, cordially joined by other European favourites; Hoegaarden, Leffe and Staropramen.
Paula Colhoun, customer marketing manager for Tennent’s NI, says: “We wanted to do something special to incentivise and reward the amazing bar staff who are championing our speciality brands at this key time of year, many of whom are almost as passionate about these great, flavoursome beers as we are ourselves. At the same time, the initiative also creates a fantastic opportunity for consumers to engage with not only some of the best known Bavarian classics, but also some great-tasting speciality beers which may be new to them: ‘Glücklich zu sehen’, as they say.”
Participating bars will be judged on brand visibility and presentation of the lager brands and entry couldn’t be simpler – just submit a minimum of four images before October 23 showing how the incentive kits have been used to creative and sparkling effect!
Those visibility kits feature a range of themed promotional items including: Oktoberfest tablecloths, bunting, posters, a hanging sign, table flags, Bavarian Hats, T-Shirts, a Bavarian Oktoberfest flag, themed chalkboard, drip mats, bar staff badges, and Beer Booklets with tasting notes.
Paula adds; “The Northern Ireland bar team with the best Oktoberfest display, judged from the visuals submitted, wins the prize trip and two members of staff will be jetting off to enjoy a fabulous three-night trip to the Munich Christmas Markets in early December …a great chance to savour Lowenbrau, Spaten and Franziskaner in the brands’ native country, with a guided walking tour of Munich’s authentic German Christmas markets, 4-star accommodation, return flights and private airport transfers.”
The winning bar will be notified at the start of November.