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Absolut inspires fans to get into festival spirit at Belsonic

Sarah Harvey, brand manager for Absolut at Dillon Bass, writes on the Absolut Inspiration Board at Belsonic.

Sarah Harvey, brand manager for Absolut at Dillon Bass, writes on the Absolut Inspiration Board at Belsonic.

Sarah Harvey, brand manager for Absolut at Dillon Bass, writes on the Absolut Inspiration Board at Belsonic.

Sarah Harvey, brand manager for Absolut at Dillon Bass, writes on the Absolut Inspiration Board at Belsonic.

Music fans at this year’s Belsonic got into the festival spirit, with a little helping hand from Absolut Vodka – owned by drinks company Dillon Bass in Northern Ireland.

Absolut, official drinks partner of Belsonic 2015, created a range of interactive activities on site at Custom House Square, helping festival goers to express their creative side during the run of seven successful shows in August.

The centrepiece of the brand’s activity – the Absolut Inspiration Board – featured five large Absolut bottle shaped blackboards. The five bottles that made up the installation compelled people to express their inspirations by colouring, drawing or writing on the bottle of their choice in bold neon UV markers, creating a piece of Absolut art:
• Absolut Tunes: represented the music of Belsonic, giving people a chance to express their musical inspirations.
• Absolut Besties: encouraged festival goers to think about their mates – those who may be with them at the festival or those who are missing it.
• Absolut Love: encouraged people to write their messages and doodles about what and who they love.
• Absolut Happiness: asked people, ‘what makes you feel amazing?’ and ‘where is your happy place?
• Absolut Expression: encouraged people to use their wildest imagination and draw or write something on the board that expresses their creativity.

The interactive installation proved extremely popular, attracting approximately 1,500 people each night. Absolut UV face painters also helped brighten up the crowds as darkness descended, creating a sea of neon.

“We are proud to partner with Belsonic once again as official drinks partner,” said Sarah Harvey, brand manager for Absolut at Dillon Bass. “We wanted to create interactive activity on site that would add to the festival experience and allow music fans to unleash their creativity and get into the true spirit of Belsonic. Our Absolut Inspiration installation has been a big hit and we estimate that there will be around 12,000 messages, doodles and names signed over the course of the seven nights.”

Now in its eight year, Belsonic continues to go from strength to strength. This year’s seven-night run included headline shows from Rudimental, Paloma Faith, Stereophonics, Hozier, Above and Beyond, Bastille and All Time Low, with an estimated 38,000 people attending the shows at Custom House Square.

Commenting on the continued success of Belsonic, festival organiser, Alan Simms from Belsonic said: “We’re thrilled to be back for another run of successful Belsonic concerts at Custom House Square, and I would take this opportunity to thank our official drinks partners at Dillon Bass and Absolut.”

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