Tourism Ireland’s latest campaign brings Game of Thrones to life with animatronic, three-eyed ravens flocking to Belfast City Hall
Games of Thrones spilling out into the real world.
The three-eyed, animatronic ravens have come to life and flocked to Belfast City Hall – the latest stunt in Tourism Ireland’s Game of Thrones campaign.
Big things continue to happen around Northern Ireland – with Game of Thrones spilling out into the real world, where the hit TV series is filmed!
It’s all part of Tourism Ireland’s latest social media campaign, created in partnership with HBO® to showcase Northern Ireland around the world. Over the past few weeks, Tourism Ireland has been organising a series of Game of Thrones-themed stunts – with fantastical props from the hit TV series appearing in surprising locations around Belfast and Northern Ireland.
The latest stunt takes place in Belfast today (Tuesday, 12 April), when people will see three-eyed ravens come to life and flock to Belfast City Hall. The animatronic ravens are ‘migrating’ to Belfast – as Westeros continues to appear in surprising locations around Northern Ireland.
Here are some details about the various stunts to date:
– Old-fashioned wooden signs pointing the way to the Iron Islands and other Westeros locations, near to where filming took place in Northern Ireland – with a three-eyed raven perching on some of the signs.
– Swords, daggers and maces deposited in a special ‘sharp objects bin’ at Belfast City Airport.
– Targaryen-farmed dragon eggs ‘on sale’ in St George’s Market, in Belfast, for the price of 125 Gold Dragons – the currency used in Game of Thrones. One of the eggs was remote controlled and proceeded to rattle and wobble, much to the surprise of shoppers in the market!
– True-to-scale giant’s footprints were spotted on Portstewart Strand – appropriately enough heading in the direction of the Giant’s Causeway.
Tourism Ireland has been releasing a mixture of short videos and images from the various stunts on Facebook and Twitter – which are then being shared by Game of Thrones fans worldwide to celebrate the show and its filming locations in Northern Ireland. Tourism Ireland is the third largest tourism board in the world on Facebook (after Australia and the US), with almost 3 million fans; and the second largest on Twitter (after VisitBritain), with more than 270,000 followers. The organisation will continue to stage a number of other stunts over the coming weeks – so watch this space!
Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to continue our partnership with HBO in 2015, to highlight Belfast and Northern Ireland – through the exciting events of Game of Thrones – on the global stage. The campaign is building on the huge success of last year – when our campaign generated almost one million clicks, comments and shares and reached about 100 million fans across the world. We are reaching out to the show’s global fanbase and showcasing the spectacular scenery of Northern Ireland. Our 2015 campaign is a fun and innovative way to bring the destination to the attention of Game of Thrones fans worldwide. They will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.”