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The Merchant Named First AA Hotel of the Year for Northern Ireland

Merchant AA 1 

The multi award-winning Merchant Hotel, Belfast is celebrating once again, after being named the first AA Hotel of the Year for Northern Ireland at the prestigious national AA Hospitality Awards. 

Held at the London Hilton on Park Lane, London on Monday 23rd September, the AA Awards recognise outstanding excellence in hospitality.  The magnificent five-star hotel, situated in Belfast’s historical Cathedral Quarter, is now the city’s only AA five-star rated hotel.

Commenting on the award The Merchant Hotel General Manager, Gavin Carroll said, “We are thrilled and honoured to have won this prestigious award from such a well-respected organisation as the AA.  It further demonstrates the leaps and bounds that Belfast has made in recent years, with the city currently enjoying a huge boom in tourism.

“We are proud of the role that The Merchant has played in the development of Belfast’s social scene and we will continue to strive for excellence, offering five-star service and facilities to visitors and residents alike.”

Attended by world-renowned chefs, prominent hoteliers, hospitality gurus and key industry media, the AA Hospitality Awards are amongst the most prestigious national awards of their kind and draw on the unrivalled knowledge and expertise of the AA inspectorate and other industry professionals involved in the judging process. Winners are selected in recognition of excellence and success within their chosen category, having shown a significant improvement in the preceding 12 – 18 months and proving their dedication to raising industry standards and enhancing both their guest and diner experiences.

The Merchant Hotel is owned by the Beannchor Group, which boasts a portfolio of over 50 pubs, hotels and restaurants across Northern Ireland. Earlier this month, the group opened the doors to its latest venture – The National Grande Café in the Cathedral Quarter of Belfast. A further venue, Patisserie Mimi, is set to open before the end of September in the neighbouring building on High Street, Belfast, with a third venue, also in the Cathedral Quarter, scheduled to open later this year.

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