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Next Generation Premier Inn opens in Belfast after £360K refurbishment

Ben Clayton, cluster general manager for Premier Inn Northern Ireland.




Premier Inn’s original Belfast hotel has unveiled a brand new look, having undergone an extensive £360,000 refurbishment and improvement programme.

The 148-bedroom Premier Inn hotel on Alfred Street is only six years old, having opened in May 2007, yet has been completely overhauled to ensure the premises continues to meet consumer demands.

Over the last six years, an estimated 630,000 people have stayed at Premier Inn on Alfred Street* and owners, Whitbread’s decision to upgrade was based on the company’s continued commitment to ensuring high standards in its Northern Ireland hotels.

Some £250,000 was spent upgrading all 148 of the hotel’s bedrooms, which have been thoughtfully refurbished, with the addition of new high-quality carpets, mattresses, 48’’ wall-mounted TVs, as well as new bathroom flooring and tiling.

A further £110,000 was invested in upgrading the hotel’s food and beverage offer. The former ‘BarRest’ bar and dining area, which previously targeted primarily hotel guests has been completely transformed into Premier Inn’s new generation ‘Thyme’ restaurant concept.  A fresh, clean, colourful and modern restaurant with stunning feature walls and furniture, the stylish space has created a welcoming dining experience for guests and the general public alike.

The newly unveiled restaurant has increased the hotel’s restaurant covers by 20 to 96 covers. A further 15 people can also be accommodated in the chic new lobby bar area.  The kitchens were also upgraded to help meet increased demand.

A significant investment has also been made in re-training staff to ensure that the service levels meet the standard of the new surroundings.

Commenting on the re-launch, Ben Clayton, cluster general manager for Premier Inn Northern Ireland said: “Alfred Street was our first hotel in Belfast and I’m thrilled, just six years down the line to be unveil this brand new look. We are committed to providing a quality guest experience and an investment of this scale in a relatively new hotel is testament to our commitment to continuing to raise our standards.

“We are committed to the Northern Ireland market and later this year, we will roll out further significant refurbishment projects at other hotels including our Waring Street property in Belfast.”

*Based on average occupancy figures over the last six years.

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